Sponsor Guide

GENERAL INFO

Welcome to the PrestoCon Day 2022 – Virtual sponsor guide! This is your one-stop resource for all your sponsorship deliverables and virtual exhibit-related needs. 

The virtual event date is Thursday, July 21, 2022. The event will be hosted on the online platform, Hopin.

The event platform will be accessible to all registered attendees.  Live content will begin at 8:30 AM PDT.

Scroll through the sections below to view event information, upcoming deadlines, and virtual booth details. 

If you have any questions or need assistance, please contact Christie Davis.

REGISTRATION

Click here to register.

AGENDA

Please see the schedule page for the full conference agenda including keynotes, sessions, social events, and many other activities. 

DUE DATES

July 8: Pre-Conference Email Blast Content Due (Premier Only)

July 14 – 20: Build Virtual Booth (Premier and Event Partners Only)

July 15: Submit Message For Session Break (Premier Only)

July 20: Register (**if building the virtual booth or booth staff, must register by July 13)

DELIVERABLES

PREMIER SPONSOR

Speaking Opportunity:
5-minute speaking split

Pre-Conference Email Blast:
Premier sponsors have the opportunity to send (1) pre-conference email to attendees who opted-in to receive sponsored content. Dates are reserved on a first come first serve basis. Review the email schedule and email your preferred date to Christie Davis by Friday, July 8. The Presto Foundation will send emails on a conference-branded email template on behalf of the sponsor. Attendee contact details will not be shared. Finalized content is due by Friday, July 8.

Pre-event emails will be sent out the week of July 11 – 15 only. 

Emails can thank attendees, promote a session, encourage attendees to download marketing materials, visit your booth, visit your website, contact you, etc.

Post-Event Email Recognition:
Your logo will be included in the footer of the attendee post-event email sent by the events team.

Social Media “Thank You” Tweet:
Premier sponsors receive (1) pre-event and (1) post-event thank you post on Twitter.

Logo Included on “Thank You to Our Sponsors” Slide During Keynote Sessions

Logo and Link on Event Website:
Your logo and URL link will be added to the PrestoCon Day event website.

Virtual Booth:
Premier sponsors receive a virtual booth that includes:
– Custom-branded graphics
– Looping video/demo
– Downloadable resources (whitepapers, collateral, etc.)
– Public group chat and private 1:1 chat
– Post-event chat transcript and video recording 

1 Customized Message During Session Breaks:
This message can direct attendees to your virtual booth or other sponsor activity. Please send your message to Christie Davis for approval and scheduling times.

Post-Event Data:
You will receive the following post-event data:
– Full list of attendees that visited your booth (including name, title, company, country, state, and email)
– Report on downloaded assets/resources
– Record of all group and 1:1 chats in booth

EVENT PARTNER

Post-Event Email Recognition:
Your logo will be included in the footer of the attendee post-event email sent by the events team.

Social Media “Thank You” Tweet:
Event partners receive (1) pre-event thank you post on Twitter.

Logo Included on “Thank You to Our Sponsors” Slide During Keynote Sessions

Logo and Link on Event Website:
Your logo and URL link will be added to the PrestoCon Day event website.

Virtual Booth:
Event partners receive a virtual booth that includes:
– Custom-branded graphics
– Looping video/demo
– Downloadable resources (whitepapers, collateral, etc.)
– Public group chat and private 1:1 chat
– Post-event chat transcript and video recording 

Post-Event Data:
You will receive the following post-event data:
– Full list of attendees that visited your booth (including name, title, company, country, state, and email)
– Report on downloaded assets/resources
– Record of all group and 1:1 chats in booth

COMMUNITY PARTNER

Post-Event Email Recognition:
Your logo will be included in the footer of the attendee post-event email sent by the events team.

Social Media “Thank You” Tweet:
Community partners receive (1) post-event thank you post on Twitter.

Logo Included on “Thank You to Our Sponsors” Slide During Keynote Sessions

Logo and Link on Event Website:
Your logo and URL link will be added to the PrestoCon Day event website.

Group Booth Shared With Other Community Partners:
Community partners will share a group virtual booth and will receive a dedicated time slot for a demo, Q&A, etc. in the booth.

BOOTH BUILDER GUIDE

A virtual booth is included in the premier sponsor and event partner sponsorship packages. A group virtual booth will be shared amongst community partners. The virtual booth is your place to interact with conference attendees and to showcase your products, services and activities.  Please note: Hopin is continually making updates. As new features come available this guide will be updated. 

Booth Features

Check out the Hopin Sponsor Booth Layout. The booth includes a main video screen, located on the left side of the page. This is the main feature of your booth and we recommend you take full advantage. Sponsors can switch between live video interaction and pre-recorded content. On the right side are three tabs, Sponsor Showcase tab which will be where your sponsor booth text will show, under the Chat tab you will find both the booth chat and event chat.  Information on the booth chat can be found in the booth chat section.  You are able to link directly to your booth. Your live booth link will be emailed to you on July 20, the day prior to the event. Make sure to use this in your marketing! Folks will need to be registered for the event to see your booth.

Booth Content Requirements

You will receive an email with login credentials to build your booth on Thursday, July 14. All booths must be completed by Wednesday, July 20.  If you have any questions, please email Christie Davis.  Refer to the Hopin Sponsor Booth Layout document to view where each of these elements will be in the virtual booth.  Please see this tutorial on how to build your booth.

• Company Headline: This is the short description text underneath the vendor name.  Any short text about the vendor, e.g. vendor motto or key message will work well here. We recommend keeping this to around 100 characters. 
• Company Description: Use this section to provide an overview of your company, technology, or anything important your booth visitors should know about you. The recommended length is 1-2 short paragraphs. Please note that only the first 100 characters or so will show before the attendee will need to expand the content to read further. 
• Booth Video/Live Stream Provider: Here is where you choose the main feature of your booth, and the content is seen in the booth video/live stream window. Here are the functions that are available:
  • Pre-recorded video to be shown anytime a visitor enters your booth:
    • Supported platforms: YouTube, Vimeo, Wistia
  • Live-stream: You may share a live-streaming video here from a streaming service
    • Please provide RTMP and Stream Key details
  • Live session staffed by your team: 
    • This will function just like a session might, except it’s hosted in your booth. This will allow your booth staff to interact with attendees on live camera within the booth. This also allows up to 500 attendees to watch.
    • Please note: You are able to switch between these functions throughout the event. 
• Button Action: This is a button in your booth that can be customized in one of two ways:
  • Register Interest: Sends an email with the attendees email address to the email of the booth main point of contact.
  • Link to a Website: Use this link to send users to a specific website, PDF, or signup form. Please note that this is the only website link that any of the buttons on this page will link to. 

• Button Text: If you’re linking to a website from the CTA, it’s a good idea to customize the button text. For example, for a PDF link, you could change the button text to “Download PDF” or for an e-commerce CTA it could be “Shop Now.”  
• Special Offer: Use this field to provide a special offer for booth visitors. It could be a discount, special access, demo site, general website, coupon code, etc. It’s optional text, so don’t feel obligated to include an offer. Please note, you are not able to link to an offer unless it is the same as the CTA link. Max 60 characters.
• Additional Information: You can add a description, embed widgets, provide file downloads and insert deep links here. Additional information will show under the video player.

If you have any questions or need additional information, please email Christie Davis. 

BOOTH HOURS

The virtual event platform including the virtual booths will open to attendees on Thursday, July 21. The platform and booths remain accessible for the whole event day with access ending approximately one hour after the last session ends. However, it is not required nor expected that sponsors staff their booth continuously. We recommend having staff available for a live chat in your booth during break times.

Conference Times: 8:00 AM – 4:55 PM PDT
Break times: 10:10 AM – 10:30 AM, 12:15 PM – 12:45 PM, 2:55 PM – 3:15 PM

Please see the booth staff section for more details and refer to the full conference schedule for all keynotes, sessions and activities. 

Important Notes: 

The conference schedule is displayed in Pacific Daylight Time (PDT). 

BOOTH STAFF

Staff Access to the Virtual Booth

All booth staff must be registered for PrestoCon Day 2022 no later than Wednesday, July 13. You will not be able to access the platform to build your booth unless you are registered. You can register here.

Additionally, all booth staff must be added to the Hopin platform no later than Wednesday, July 20. Follow the instructions in the Booth Staff Guide on how to add booth staff.  

Booth Staff Training

Please download our booth staff guide to familiarize yourself with the login procedure and in-booth chat functions prior to the event.

Best Practices for Booth Staff

• Review the Virtual Event Best Practices Guide
• We recommend staffing your booth as you would for an in-person event with a minimum of (2) booth staff available for live chat during recommended booth hours and to monitor the in-booth message board (group chat).
• Create shifts for your staff. If you have team members across different time zones to cover booth duties outside the recommended booth hours, you are welcome to do so.
• If your staffing hours differ from the recommended booth hours, consider adding a content tab with your hours to your virtual booth to let attendees know when your staff is available.
• Include technical, product and sales experts who can answer any attendee questions immediately.
• When setting up a booth staff profile in the Booth Builder, enter the name of the staffer as it should appear in the booth. It is recommended to include a job title or area of expertise to help attendees identify who they should talk to about specific topics. 
• Add a photo of each staffer to their profile. Attendees are more likely to talk to a friendly face than an anonymous icon.
• Host a training session before the event to walk your staff through the booth layout, staffing portal, lead reporting portal, and booth builder (if applicable).

BOOTH CHAT

Event Chat

The event chat channels will be monitored and participants are required to abide by the Code of Conduct, please take a moment to familiarize yourself with it before you participate.

Booth Chat Best Practices

• Utilize the event chat to make public announcements throughout the day to attendees visiting your booth. 
• Ask questions to start a conversation, rather than telling attendees what they should know. Invite them to share their opinions, pain points, and suggestions to keep them engaged.
• Be patient and give attendees time to explore your booth on their own before reaching out to them. Don’t contact them immediately upon entering the booth.
• Coordinate with other booth staff internally who is talking to whom to avoid sending multiple messages to the same person.
• End conversations with a call-to-action such as sharing a link or document with further information. 
• Be courteous in all communications and adhere to the event’s Code of Conduct. All public chat rooms will be monitored.

Booth Chat Hours

The booth chat will be available on Thursday, July 21 at 8:00 AM PDT – 5:00 PM PDT.

LEAD RETRIEVAL

All attendees accessing a virtual booth are captured as leads and their contact information will be provided to the sponsor. Detailed lead reports provide further insights into the attendees’ behavior within the booth, e.g. who clicked your button action, such as “Learn More.”

The lead report for those who visited your booth and your booth chat transcript will be provided.  Attendee information will not be shared for any keynote or breakout sessions.

Leads Report Data

You may access and export your leads in real-time during the event and they will be sent to you after the event. The following attendee information will be included in the leads report: 

• First name
• Last name
• Job title
• Company name
• Email address
• Physical address incl. country, city, state, zip code/postal code
• Company Size
• Job Function
• Industry

For privacy reasons, phone numbers will NOT be included in the leads reports.

GDPR & Data Protection

All Linux Foundation events are fully GDPR compliant. By registering and attending this event, all participants agree to the Linux Foundation’s Privacy Policy which includes the following language:

In order to facilitate networking and business relationships at the event, you may choose to visit a third party’s virtual booth or to access sponsored content. You are never required to visit third party booths or to access sponsored content. When visiting a booth (e.g. by clicking on a third party’s logo in the exhibit hall or exhibitor directory, and any actions within the booth thereafter including viewing resources), when accessing sponsored sessions in the demo theater, accessing virtual swag provided by sponsors, or by participating in sponsored activities, the third party will receive some of your registration data. This data includes your First Name, Last Name, Title, Company, Address, Email, Standard Demographics Questions (I.e. Company Size, Job Function, Industry), and details about the sponsored content or resources you interacted with. If you choose to interact with a virtual booth or access sponsored content, you are explicitly consenting to receipt and use of such data by the third-party recipients, which will be subject to their own privacy policies.

SPEAKER INFO

Premier sponsors receive (1) 5-minute speaking opportunity. Please reach out to Jennifer Crowley, who is managing speaker content with any questions.