Co-Located Events Sponsor Guide

Thank you for your support of the KubeCon + CloudNativeCon Japan 2026 CNCF-hosted Co-Located Events taking place in-person on Tuesday, July 28.

• ArgoCon Japan 2026
• KeycloakCon Japan 2026

Please click through the tabs on this page to access information on exhibiting at the conference.

Event Lead

Main Contact: Ashlee Carlson will be your main point of contact for sponsorship deliverables for the Co-located Events and KubeCon + CloudNativeCon.

Speakers: For Co-Located event specific CFP, Keynote, and speaker questions, please reach out to [email protected].

Registration

• Register here as a “Co-Located Event Sponsor” (towards the bottom of the list)
• On the last page of registration, use the sponsor code that was emailed to you in your original confirmation email in the Discount Code field. Please contact Ashlee Carlson if you need access.

Sponsor passes include your respective co-located event (ArgoCon or KeycloakCon) on Tuesday AND KubeCon + CloudNativeCon (Wednesday-Thursday). You are welcome to use these for whomever you like, whether for employees or customers. You are welcome to use these for whomever you like, whether for employees or customers.

Marketing

Looking to promote your sponsorship at KubeCon + CloudNativeCon? Use the marketing resources below!

Coming Soon!

This year’s in-person event will take place at the following venue: 

PACIFICO Yokohama

1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture, 220-0012

Please see our Hotel & Travel page for information on booking accommodations at the hotel as well as transportation options.

If you have any questions regarding your sponsorship benefits, please contact Ashlee Carlson.

We look forward to welcoming you to Yokohama!

*Schedule subject to change; check back frequently; final hours to be announced in pre-event sponsor information email the week before the event.

All times are in Japan Standard Time (JST, UTC+9:00).

While KeycloakCon takes place from 9:00 – 12:30, and ArgoCon takes place from 13:30 – 17:00, you are welcome to staff your booth all day from 8:00 – 17:00.

Booth Set-up Hours: (argocon + keycloakcon)

• Tuesday, July 28: 7:00 – 9:00 (All booths MUST be fully set by 10:30 AM)
  • Attendees will be in the space beginning at 8:00 when registration opens

Booth Open Hours:

• Tuesday, July 28: 8:00 – 17:00 (All booths MUST be fully set by 10:30 AM)

Booth Dismantling Hours:

• Tuesday, July 28: 17:00 – 18:00 for all booths.

All booth materials must be removed from the conference venue by the times stated above.

***Sponsors will receive a Google form to submit deliverables directly to their inbox. Please look out for this form and submit it by the specified deadline. ***

Diamond

June 17:

• Logo in .svg format due / Confirm logo and URL on website
• Confirm use of tabletop sponsor space
• Confirm use of lead retrieval device
• Hardline internet order deadline

July 2: AV order deadline

July 24: Register attendees

July 27: Packages may arrive at the venue

Platinum

June 17:

• Logo in .svg format due / Confirm logo and URL on website
• Confirm use of tabletop sponsor space
• Confirm use of lead retrieval device
• Hardline internet order deadline

July 2: AV order deadline

July 24: Register attendees

July 27: Packages may arrive at the venue

supporter

June 17:

• Logo in .svg format due / Confirm logo and URL on website

July 2: AV order deadline

July 24: Register attendees

July 27: Packages may arrive at the venue

DIAMOND Deliverables

Speaking Opportunity: Diamond sponsors receive a 5-minute keynote speaking opportunity. Please see the speaking opportunity tab for more information.

Table-Top Sponsor Space & Lead Retrieval: Diamond sponsors receive (1) 1.5m table (or similar), (2) chairs, (1) lead retrieval device, and power. See the tabletop display section and lead retrieval section below for more detailed information.

Recognition in Event Promotional Emails and Attendee Communications: Sponsors logo and link will be displayed.

Recognition in Opening Session: Diamond sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

Recognition On Event Website, Event Schedule, and Event Signage: Diamond sponsors will have their logo displayed on the event website, on the event schedule, and on in-person event signage.

Conference Attendee Passes: 

Sponsors receive a number of all-access passes to the event based on sponsorship level. Passes include access to your respective CNCF-hosted co-located event on Tuesday and access to KubeCon + CloudNativeCon on Wednesday – Thursday. 

Diamond: 3 passes

To use your complimentary passes, register here as a “Co-Located Event Sponsor” (towards the bottom of the list). On the last page of registration, use the sponsor code that was emailed to you in your original confirmation email in the Discount Code field.

Please email your event lead (Ashlee Carlson) if you need your sponsor code re-sent to you.

Attendee Swag/Giveaway (optional):

In addition to what you give away at your table, sponsors may provide one type of giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event*. Otherwise, giveaways may be set out on a table in the back of the session room. Nothing may be placed on the speaker podiums at any time. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:

• It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
• It IS permitted to use any branding found in this GitHub repo
• Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
• It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).
• All items must comply with event Code of Conduct.

CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event. (If you’re unsure, please ask before the event and we can let you know if it’s approved!)

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Platinum Deliverables

Table-Top Sponsor Space & Lead Retrieval: Platinum sponsors receive (1) 1.5m table (or similar), (2) chairs, (1) lead retrieval device, and power. See the tabletop display section and lead retrieval section below for more detailed information.

Recognition in Event Promotional Emails and Attendee Communications: Sponsors logo and link will be displayed.

Recognition in Opening Session: Platinum sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

Recognition On Event Website, Event Schedule, and Event Signage: Platinum sponsors will have their logo displayed on the event website, on the event schedule, and on in-person event signage.

Conference Attendee Passes: 

Sponsors receive a number of all-access passes to the event based on sponsorship level. Passes include access to your respective CNCF-hosted co-located event on Tuesday and access to KubeCon + CloudNativeCon on Wednesday – Thursday. 

Platinum: 2 passes

To use your complimentary passes, register here as a “Co-Located Event Sponsor” (towards the bottom of the list). On the last page of registration, use the sponsor code that was emailed to you in your original confirmation email in the Discount Code field.

Please email your event lead (Ashlee Carlson) if you need your sponsor code re-sent to you.

Attendee Swag/Giveaway (optional):

In addition to what you give away at your table, sponsors may provide one type of giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event*. Otherwise, giveaways may be set out on a table in the back of the session room. Nothing may be placed on the speaker podiums at any time. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:

• It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
• It IS permitted to use any branding found in this GitHub repo
• Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
• It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).
• All items must comply with event Code of Conduct.

CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event. (If you’re unsure, please ask before the event and we can let you know if it’s approved!)

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Supporter Deliverables

Recognition in Event Promotional Emails and Attendee Communications: Sponsors name and link will be displayed.

Recognition in Opening Session: Supporter sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

Recognition On Event Website, Event Schedule, and Event Signage: Supporter sponsors will have their logo displayed on the event website, on the event schedule, and on in-person event signage.

Conference Attendee Passes: 

Sponsors receive a number of all-access passes to the event based on sponsorship level. Passes include access to your respective CNCF-hosted co-located event on Tuesday and access to KubeCon + CloudNativeCon on Wednesday – Thursday. 

Supporter: 1 pass

To use your complimentary passes, register here as a “Co-Located Event Sponsor” (towards the bottom of the list). On the last page of registration, use the sponsor code that was emailed to you in your original confirmation email in the Discount Code field.

Please email your event lead (Ashlee Carlson) if you need your sponsor code re-sent to you.

Attendee Swag/Giveaway (optional):

In addition to what you give away at your table, sponsors may provide one type of giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event*. Otherwise, giveaways may be set out on a table in the back of the session room. Nothing may be placed on the speaker podiums at any time. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:

• It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
• It IS permitted to use any branding found in this GitHub repo
• Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
• It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).
• All items must comply with event Code of Conduct.

CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event. (If you’re unsure, please ask before the event and we can let you know if it’s approved!)

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Diamond sponsors receive a 5-minute keynote speaking opportunity.

Please reach out to [email protected] with any questions.

1. Session content must meet CFP requirements and is subject to approval by CNCF and/or the event Program Committee. 
2. Sales and marketing pitches are prohibited.
3. The Linux Foundation is committed to a diverse and inclusive community. To this end, all talks/sessions with more than one speaker are required to include at least one woman or gender non-confirming participant. All-male panels will not be accepted.
4. The Linux Foundation is dedicated to providing a harassment-free experience for participants at all of our events. We encourage all submitters to review our complete Code of Conduct.

Please reference the list below to find where your sponsor table will be approximately located.

Sponsor tables are assigned based first on sponsorship level and then by the contract signing date. We do not offer booth selection for these co-located events.

To maximize relevance and engagement, sponsor tables will be situated in the same vicinity or foyer space as the respective co-located event session room. This placement is designed to help sponsors connect directly with attendees who have relevant interests. Please note that as every venue is unique, we cannot guarantee identical traffic flow or table placement compared to previous events.

Shipping Instructions

Each company is responsible for shipping and tracking its own exhibit materials to and from the conference.

If you plan to ship items for your booth, please follow the instructions below:

Packages may be shipped to the venue, Pacifico Yokohama Conference Center.

Earliest arrival date: July 27

Please ensure your packages are labeled with the following:

ArgoCon/KeycloakCon Japan 2026
Booth# / Exhibitor Name / Contact Person’s Name & Cellphone#
3F Room 301-304
PACIFICO YOKOHAMA Conference center
1-1-1 Minato Mirai, Nishi-ku, Yokohama, Japan
Zip-code 220-0012

Note: The venue can not store the goods prior to July 27. Anything sent to the venue earlier than July 27 may be sent back to the exhibitor. Please make sure that goods arrive no earlier than this date.

CNCF and the Linux Foundation is not liable for any lost, stolen, or damaged shipments. 

—> AFTER YOU SHIP: FILL OUT THE SHIPPING NOTIFICATION FORM* <—

* If you do not fill out the Shipping Notification Form, it will cause delays in getting your packages to your co-located event booth.

Outbound Shipments

All outbound shipping must be coordinated with KSA. Third-party shipping companies or couriers will not be permitted to enter the venue to deliver or pick up parcels. Only KSA will be permitted to enter the venue. Outbound shipments may be picked up by third-party couriers at KSA’s warehouse only.  Please contact [email protected] to arrange your outbound shipments. 
   

Diamond and platinum sponsors receive a 1.8m x 1.2m space which includes:

• (1) 1500cm (W) x 600cm (D) x 720 (H) table
• (2) chairs
• (1) lead retrieval device & license
• (1) double outlet power strip, located at the back of the space (we will plug your monitor into this by default)
• Shared conference wifi
• Upgrade options listed below

Sponsor Table Placement

Sponsor tables are assigned based first on sponsorship level and then by the contract signing date. We do not offer booth selection for these co-located events.

To maximize relevance and engagement, sponsor tables will be situated in the same vicinity or foyer space as the respective co-located event session room. This placement is designed to help sponsors connect directly with attendees who have relevant interests.

Guidelines

• Materials MUST fit within your 1.8m x 1.2m (6ft x 4ft) space.
• We recommend no more than (2) 3ft/.9m wide pull-up style banners OR one larger soft banner that is under 6ft/1.8m wide and 8ft/2.4m tall. Anything more could crowd your space and your neighbors. The LF events team reserves the right to ask sponsors to remove banners if they do not comply with our guidelines.
• To ensure a pleasant experience for all sponsors and attendees, please keep aisles unobstructed by your staff, materials, and swag.
• Pop-up banners no wider than 6ft/1.8m or taller than 8ft/2.4m are permitted behind your table. Smaller banners must fit behind your table. No hard walls or walls that require power tools for assembly.
• Tables may NOT be substituted for other counter structures.
• Nothing may be affixed to walls behind the table.
• Materials cannot be placed in front of your booth. This includes laptop stands.
• Any boxes, shipments, giveaways, and additional materials MUST fit under your table or be moved to storage. Aisles must be kept clear.
• You may bring your own tablecloth.
• Please be courteous of neighboring booths.
• Don’t forget power adapters and converters!
• Please review the Booth Staff Guidelines for best practices regarding your booth

Diamond and Platinum sponsors may order additional power, hardline internet, and AV. See below for more details.

ADDITIONAL AV, POWER, INTERNET EQUIPMENT

If you would like to rent monitors, additional power, or hardline internet for your booth, please reach out to Ashlee Carlson.

Internet Order Deadline: June 17

Monitor Order Deadline: July 2

Item	Price
43″ Monitor Includes HDMI cable + power	¥ 140,000 + tax
Monitor Floor Stand	¥ 15,000 + tax
Hard-wired internet: 1 Gbps with 1 wired LAN cable	¥ 54,780 (Tax included)

Lead retrieval is offered to Diamond and Platinum sponsors with tabletops only.

IMPORTANT: If you are also sponsoring KubeCon + CloudNativeCon, your lead retrieval for your Co-Located events will be shared with your KubeCon + CloudNativeCon account.

LEAD RETRIEVAL

Setup instructions for the physical lead retrieval devices will be shared approx. 2 weeks prior to the event.

Each sponsor receives (1) lead retrieval device + (1) license with their sponsorship for collecting attendee contact information at your onsite booth.

Lead Retrieval Rules + Regulations

• Lead retrieval devices may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, CNCF reserves the right to remove all leads scanned for that day.
• All attendees must verbally consent prior to scanning their name badge.
• Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
• Handle your lead retrieval device(s) with care and do not leave any device(s) unattended at your booth. A replacement fee of $1,500 USD will be assessed for any lost, damaged, or stolen device.
• Phone numbers are NOT included on lead retrieval lists.

Lead Retrieval Options

Please submit your choice of lead retrieval via the Sponsor Google Form. You may choose from the following options:

Option 1: Physical Lead Retrieval Device(s)

Select this option if you would like to receive the physical lead retrieval device(s) that are included in your sponsorship. In addition to the physical devices, you may download the Cvent LeadCapture app to personal mobile iOS or Android devices. However, each device requires a separate license so please remember to purchase additional licenses as needed. 

Option 2: Mobile App Only

Select this option if you don’t want to receive the physical lead retrieval device(s) that are included in your sponsorship and will use the lead retrieval app on your own personal devices only. You will activate the provided license(s) on our own mobile iOS or Android device(s) and you have the option to purchase additional licenses if needed. Requires iOS 14.1 or later or Android 8.0 or later.

Option 3: No Lead Retrieval

Select this option if you don’t want to collect leads onsite and won’t use the lead retrieval devices or app. 

Lead Report Data

The following attendee information will be included in the lead report: 

• First name
• Last name
• Job title
• Company name
• Email address
• Physical address incl. country, city, state, zip code/postal code
• Job Function
• Industry
• Custom qualifiers (if applicable)

No Phone Numbers

For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.

Limited storage space will be available for sponsors to store boxes or giveaways during the conference free of charge in room 316 near the showcase. It will be shared by all sponsors on a first come first serve basis. Storage space cannot be reserved. Please be considerate of other sponsors and stack your boxes to take up as little space as possible. Do not use the storage room for personal belongings, luggage, or valuables.

All items must be removed from the storage room by the end of the event. Any left-behind items may be discarded at the sponsor’s expense. 

Please do not leave valuable items in this room or unattended at your booth. Please take valuables such as laptops to your hotel room or visit the exhibitor services desk if you have any questions about storing items elsewhere overnight. Neither CNCF, the Linux Foundation, nor their employees, staff, or third-party vendors will be held liable for lost or stolen items. 

Security

Please do not leave valuable items unattended at your tabletop display (diamond & platinum sponsors). Please take valuables such as laptops to your hotel room or visit the exhibitor services desk if you have any questions about storing items elsewhere overnight.

Any left-behind items may be discarded at the sponsor’s expense.

Neither CNCF, the Linux Foundation, the venue, nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.     

To ensure a safe and enjoyable event experience for all attendees, please adhere to the following rules and regulations. This list is not exhaustive. Please read ALL sections in this guide carefully to familiarize yourself with additional guidelines specific to sponsorship benefits and deliverables. Co-located sponsor table guidelines can be found in the Tabletop Booth section above.

Code of Conduct

The Cloud Native Computing Foundation (CNCF) is dedicated to providing a harassment-free experience for participants at all of our events. All participants are expected to behave in accordance with our Code of Conduct. Sponsors must not use sexualized images, videos, activities, giveaways, or other material, or otherwise create a sexualized environment.

CNCF reserves the right to remove anyone from the event if it is determined that their participation or behavior creates a disruption or hinders the event or the enjoyment of the event by other attendees.

Livestreaming + Rebroadcasting

It is prohibited to record, copy, reproduce, live stream, rebroadcast, or otherwise distribute recordings, live streams, or broadcasts of events hosted by the Cloud Native Computing Foundation without first obtaining the express written permission of the Cloud Native Computing Foundation.

Photography + Videography

Sponsors are welcome to take pictures and videos within their designated booth space, but not outside of the booth space. Please keep aisles clear of any equipment. When taking pictures or videos of attendees inside the booth space, it is essential to get the approval of the participants first and to disclose the use of the photos or video to them. A photo or video release form for participants is recommended, especially if the footage will be used for commercial or promotional purposes. 

Lead Retrieval

Lead retrieval devices and apps may be used to scan attendee name badges within the sponsor’s own exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of the booth area is not permitted. Lead retrieval at private offsite functions or sponsor-hosted events such as after-hour networking events, meet-ups, parties, etc. is strictly prohibited. 

If lead retrieval devices or apps are used outside of a sponsor’s booth, CNCF reserves the right to delete the sponsors’ scanned leads and to exclude the sponsor from lead retrieval at future events.

Sponsor Branding + Activities

All sponsor activities, branding, advertising, promotional items, and collateral must be confined within each sponsor’s booth space and are prohibited anywhere outside of the booth including other areas within the co-located event space, the conference venue, all host hotels, offsite event venues, and any nearby public spaces within a one-kilometer radius of the event venue, all host hotels, and offsite event venues. Examples include business cards, flyers, or collateral left on tables or in seating areas, floor clings or markings, banners, billboards, or soliciting business outside of the designated booth space.

CNCF reserves the right to restrict and/or remove any sponsored activities, branding, promotional items, and collateral outside of designated booth spaces at the sponsor’s own expense.

Branding Guidelines

Please refer to the CNCF branding guide for detailed information on CNCF artwork, sponsor-branded booth graphics, giveaways, and swag.

Pets + Service Animals

There are no animal welfare facilities at the venue. To support animal welfare, no pets are permitted at the event except service animals. Service animals may only perform the tasks they are trained for. They may not be used for promotional activities.

Suitcasing or Outboarding

“Suitcasing” is the practice of participating in an event as an attendee and using that attendee access to solicit business from other attendees, exhibitors, or event participants. 

“Outboarding” is the practice of setting up events, activities, exhibitions, or a booth in the event venue or its vicinity (e.g., in a hotel room, lounge, or meeting space, or at a nearby business) without authorization.

In both cases, the effect is to take the benefits of being a sponsor or exhibitor without having paid the fees (which are necessary for CNCF, a nonprofit organization, to be able to create and host the event), and to undermine the structures of the event around sponsorship and exhibition. Any attendees suitcasing or outboarding may have their access to the event revoked and may be barred from participating in future events. If you see a party suitcasing or outboarding at the event, please report it to the CNCF events team at the Exhibitor Services Desk.

Drug Policy

Use of recreational drugs, including all DEA-scheduled drugs (without a prescription) and all cannabinoids, is not permitted at the event. Such drugs are also not permitted as part of any giveaway or promotion at the event.

Firearms

The Cloud Native Computing Foundation (CNCF) and The Linux Foundation do not allow firearms, regardless of whether they are permitted or not, or whether they are concealed or not, to be brought into our events.

Additional Resources

Download our Best Practices Checklist to help guide you through the pre-event planning process and to make the most of your sponsorship benefits. The Onsite Booth Staff Guidelines are a handy tool to distribute to your team members ahead of the event to make sure they are familiar with the event before arriving onsite.