welcome
Thanks for being a sponsor at Observability Summit North America 2026. Below you will find information about your sponsorship deliverables. If you have questions at any time, please don’t hesitate to reach out to Marissa Nino at mnino@linuxfoundation.org.
We will continue to update this page with information as it becomes available, so please check back frequently!
General Information
Deliverables & Deadlines
See deadlines for each level of sponsorship below. Please send all deliverables to Marissa Nino at mnino@linuxfoundation.org by the deadlines listed below.
Diamond Deadlines
See deadlines for Diamond Sponsors below. Please send all deliverables and deliverable related questions to Marissa Nino at mnino@linuxfoundation.org by the deadlines listed below.
Platinum Deadlines
See deadlines for Platinum Sponsors below. Please send all deliverables and deliverable related questions to Marissa Nino at mnino@linuxfoundation.org by the deadlines listed below.
Gold + Start-up Deadlines
See deadlines for Gold and Start-Up Sponsors below. Please send all deliverables and deliverable related questions to Marissa Nino at mnino@linuxfoundation.org by the deadlines listed below.
Deliverables
DIAMOND Deliverables
Speaking Opportunity: Diamond sponsors receive a 5-minute keynote speaking opportunity. Please send over required content and email the content manager Cody Galloway with any speaking related questions at cgalloway@linuxfoundation.org.
Access to Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees.
Table Top Sponsor Space and Lead Retrieval:
Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will haver their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will haver their logo on in-person event signage, event schedule and event website.
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Diamond: 4 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table tentatively located in Ballroom A
Please provide your shipping information on this form.
Platinum Deliverables
Access to Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees.
Table Top Sponsor Space and Lead Retrieval:
Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will haver their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will haver their logo on in-person event signage, event schedule and event website
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Platinum: 2 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table tentatively located in Ballroom A.
Please provide your shipping information on this form.
Gold + Start-up Deliverables
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will haver their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will haver their logo on in-person event signage, event schedule and event website
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Gold/Start-Up: 1 pass
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table tentatively located in Ballroom A.
Please provide your shipping information on this form.
Tabletop information
Diamond and platinum sponsors receive a tabletop display space which includes:
- (1) 6ft x 30in table with black drape
- (2) chairs
- (1) power strip
- (1) lead retrieval device + license
- Shared conference wifi
You may bring custom tablecloths, pop-up banners, small backwalls, or anything that fits within your 6ft x 4ft footprint and is under 8ft in height. Materials may not go outside your footprint. Subject to CNCF approval.
If you have any questions about tabletops or what you can bring in, please email mnino@linuxfoundation.org.
Storage Onsite: Please store your empty boxes underneath your tabletop exhibit.
AV Upgrades
If you would like to rent monitors, laptops, or other audio/visual equipment for your booth, you may order directly from our vendor, AV Strategies. Please fill out the order form below no later than Friday, May 8.
For assistance with your monitor order, please contact:
AV Strategies
Fred Horsman
tradeshow@avstrategies.ca
cc mnino@linuxfoundation.org
Additional Power
Each tabletop exhibit comes with 5 amps of power and one power strip. If you would like to order additional power, place your order via the MCC Secure Order to meet the advance order deadline no later than Friday, May 1st. Please email MCCExhibitorServices@minneapolismn.gov and copy mnino@linuxfoundation.org if you have any questions and to submit your order form. The Minneapolis Convention Center is the only approved power vendor and direct payment will be made only to them.
- Log on/set up account for MCC Secure Order.
- If event doesn’t automatically pull up search for “Open Source Summit + Embedded Linux Conference North America 2026”
- You will need to be logged in to order online.
- Fill out all requested information.
- If not assigned a booth number, can type n/a until booth assignments have been made.
- Under comments make sure to note event dates you would like additional power.
- Day 1: May 21st
- Day 2: May 22nd
- Make sure to complete order form and hit submit.
Additional Internet
Each booth package includes shared conference Wi-Fi free of charge. If running technical demos, we strongly recommend hard-wire internet. If you require hard-wired internet for your booth, place your order via the Smart City Internet Order Form to meet the advance order deadline no later than Friday, May 1st. Please email customerservice@smartcitynetworks.com and copy mnino@linuxfoundation.org if you have any questions and to submit your order form. Smart City is the only approved internet vendor and direct payment will be made only to them.
- Log on/set up account for Smart City Secure Order.
- If event doesn’t automatically pull up search for “Open Source Summit North America 2026 and Co-Located Events”
- You will need to be logged in to order online. If you prefer, feel free to call SmartCity custom support at (888) 446-6911.
- Fill out all requested information.
- If not assigned a booth number, can type n/a until booth assignments have been made.
- Under comments make sure to note event dates you would like hardline internet.
- Day 1: May 21st
- Day 2: May 22nd
- Make sure to complete order form and hit submit.
Lead retrieval information
Lead retrieval is offered to Strategic, Diamond, and Platinum sponsors with tabletops only.
Our onsite lead retrieval provider is Expogenie Lead Scanning. Setup instructions for the physical lead retrieval devices will be shared approx. 2 weeks prior to the event.
Each sponsor receives (1) lead retrieval device + (1) license with their sponsorship for collecting attendee contact information at your onsite booth. Lead retrieval license with ExpoGenie is unlimited and can be used simultaneously across multiple personal devices. If you would like to rent an additional physical device, email Marissa Nino at mnino@linuxfoundation.org for a quote.
Lead Retrieval Rules + Regulations
- Lead retrieval devices may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, CNCF reserves the right to remove all leads scanned for that day.
- All attendees must verbally consent prior to scanning their name badge.
- Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
- Handle your lead retrieval device(s) with care and do not leave any device(s) unattended at your booth. A replacement fee of $1,500 USD will be assessed for any lost, damaged, or stolen device.
- Phone numbers are NOT included on lead retrieval lists.
Lead Retrieval Instructions – not available for setup, information below is simply for reference. No set up action is required at this time. Email will be sent out to sponsors notifying when lead retrieval set up is live.
Please review the instructions below.
Expo-Genie lead scanning is our official lead retrieval provider. Your appointed Sponsor Admin will be receiving an email invite from ExpoGenie Lead Scanning (no-reply@expo-genie.com) approximately 2 weeks before the event.
Once you are logged in, you will be able to:
- Add your Staff, giving them their own log-in so they can scan leads at the event.
- Staff will only see the leads they’ve scanned.
- You may add as many Staff and download the app as many times as you require at no additional cost.
- Add custom qualifiers
- Export your lead reports. All leads will go to one lead report.
Please follow the steps below to set up your lead scanning, add booth staff, and scan leads.
Set Up your Lead Campaign for this Event
A lead campaign is a specific area of the event you are scanning leads for. You have (1) booth, so you will create (1) lead campaign.
- Use the login information provided in the initial ExpoGenie email to login into the Lead Retrieval platform.
- From the left menu, click Lead Campaigns. You will see a campaign for your event. Click Edit.
- First section is Event Selection.
- Confirm the event that you want to scan badges for is listed.
- Click Next.
- Second section is Lead Data Fields.
- Review the preset attendee data points that will be provided to you upon the scan, determined by the event organizer (See above for included fields).
- Click Next.
- Third section is the Lead Qualification Form.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Make sure each question you want to ask is toggled to enabled! Make sure to click publish on the last page to confirm any updates you make.
- For privacy reasons, phone numbers will NOT be included in the leads reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add that question here.
- “Notes” are automatically enabled by default here.
- Once done, click Next for any edits to be saved.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Fourth section is Booth Staff.
- Add and assign booth staff who will be scanning leads at your booth.
- Supervisors can see ALL scans for the campaign. Booth Personnel can only see and download their own scans.
- If the Sponsor Admin will also be scanning onsite for leads, make sure you are added under booth staff with Supervisor access.
- If you are adding a new Booth Personnel contact, please make sure to toggle on the Welcome Email. They will also receive a notification email that they have been added to the event campaign.
- Click Save changes. Your team is now ready to scan leads!
- Add and assign booth staff who will be scanning leads at your booth.
Mobile App for Download
Please note you will need to use the lead scanning app on your own device and devices are not provided at this event. In addition, your booth staff may download the app to their own mobile devices and use it to scan attendee badges free of charge:
- Google Play: https://play.google.com/store/apps/details?id=com.e2esp.expogenie&pcampaignid=web_share
- Apple App Store: https://apps.apple.com/nz/app/expogenie-leads/id6469518790
Lead Report Data
The following attendee information will be included in the lead report:
- First name
- Last name
- Job title
- Company name
- Email address
- Physical address incl. country, city, state, zip code/postal code
- Job Function
- Industry
- Custom qualifiers (if applicable)
No Phone Numbers
For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.
GDPR + Data Privacy
All Linux Foundation events are fully GDPR compliant. By registering and attending this event, all participants agree to the Linux Foundation’s Privacy Policy, which includes the following language:
In order to facilitate networking and business relationships at the event, you may choose to visit a third party’s booth or virtual booth or to access sponsored content. You are never required to visit third party booths or to access sponsored content. When visiting a booth (e.g. by clicking on a third party’s logo in the exhibit hall or exhibitor directory, and any actions within the booth thereafter including viewing resources), accessing swag or virtual swag provided by sponsors, or by participating in sponsored activities, the third party will receive some of your registration data. This data includes your first name, last name, title, company, address, email, standard demographics questions (i.e. job function, industry), and details about the sponsored content or resources you interacted with. If you choose to interact with a booth or virtual booth or access sponsored content, you are explicitly consenting to receipt and use of such data by the third-party recipients, which will be subject to their own privacy policies.
Shipping information
Shipping Instructions
Each company is responsible for shipping and tracking their own exhibit materials to and from the conference. If you plan to ship items for your booth, please read the shipping and material handling instructions carefully as documentation and payment is required prior to delivery.
Freeman’s Advance Warehouse Shipping Labels – Coming Soon!
Shipping Tracking Form for Sponsor Team
Advance Warehouse Shipping Information
- The Minneapolis Convention Center will not accept shipments directly to the venue. Please send all shipments to the Freeman advance warehouse.
- Ship early to avoid delays and save money.
- Freeman will accept crated, boxed or skidded material beginning at 9 AM EDT on Friday, April 17, 2026 at the address below.
- Material arriving after 3:30 PM MDT on Friday, May 8, 2026 will be received at the warehouse with an additional late fee after deadline.
- Please note that the Freeman Warehouse does not accept uncrated freight (loose, pad-wrapped material and/or unskidded machinery), COD shipments, hazardous materials, freight requiring refrigerated or frozen storage, a single piece of freight weighing more than 5,000 pounds or a single piece of freight beyond the dimensions of 108″ H x 93″ W.
- The venue does not accept shipments. Shipments are accepted at the Freeman advance warehouse Monday through Friday between the hours of 9:00 AM – 3:30 PM EDT. If required, provide your shipping carrier with this phone number: (888) 508-5054.
- Certified weight tickets must accompany all shipments.
Inbound Shipments to Advance Warehouse
Freeman will accept shipments at the advance warehouse no earlier than 9:00 AM EDT on Friday, April 17, 2026. All shipments received after Friday, May 8, 3:30 PM EDT will incur additional late fees and may not be delivered in time. All shipments to the warehouse must be sent to the following address:
Exhibiting Company Name/Booth #
Observability Summit – Foyer Ballroom A and B
C/O Saia/Freeman
2160 Mustang Dr.
Mounds View, MN 55112
Download Freeman’s advance warehouse shipping labels (coming soon!) and label each package clearly with:
Your Company or Exhibitor Name
Your Booth Number
Exhibitor Onsite Contact & Mobile Phone Number
Package Nr.: _ of _
Freeman’s Advance Warehouse Shipping Labels – Coming Soon!
Provide Tracking Information
Please submit all tracking numbers for your shipments via the form below so that we can ensure that your items are delivered to the conference venue.
Shipping Tracking Form for Sponsor Services Team
For questions regarding your shipment, please contact:
Courtney Jones, Client Solutions Manager at Freeman
Courtney.Jones@freeman.com
Onsite Security + Storage
Please do not leave valuable items unattended at your booth. Take valuables such as laptops to your hotel room. Any left-behind items may be discarded at the sponsor’s expense.
Freeman offers off-site storage for empty crates, pallets, or larger items at a fee. Neither the Linux Foundation, the venue, Freeman nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.
For questions regarding your shipment, please contact:
Courtney Jones, Client Solutions Manager at Freeman
Courtney.Jones@freeman.com
Outbound Shipping Instructions + Information
A material handling agreement must be filled out for any shipment leaving the venue via Freeman. These forms can be completed onsite.
ALL of your exhibit materials need to be packed, labeled, and ready for shipping when you leave your tabletop exhibit. Freeman will be onsite to assist with any last minute updates!
Schedule
Please see the schedule page for the full conference agenda including keynotes, sessions, social events, and other activities.
marketing + pr
The official conference hashtags are #OpenO11yDay
Sponsor content recommendations
Conference Logos
Official conference logos are available for download below:
If you are looking for a different file type, please email mnino@linuxfoundation.org with your file request.
health + Safety
Please see the most up-to-date health and safety information on the health + safety page of the event site.
