ServiceMeshCon North America

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Sponsor Guide

General Information

Thank you for your support of ServiceMeshCon NA 2020, taking place virtually on November 17.

Please click through the tabs on this page to access information on exhibiting at the conference.


All sponsors should register here using the sponsor code that was emailed to you. *Please note: You must pay the registration fee for Kubecon + Cloud Native Con. This discount code only waives the ServiceMeshCon registration fee.


ASAP: Please send me your logo in .svg format if you have not done so already.
Thursday, October 22: Content for push notifications due.
Friday, October 23: Speaker information due to Megan Lehn.
Friday, October 30: Content for pre-conference email blast due.
Thursday, November 5: Message for post-conference email due.


Push Notifications: Diamond and Platinum members have the opportunity to reach out to attendees with a customized pop-up on-screen banner during the event. Messages may include a. call to action, e.g. directing attendees to a conference session or link to an external website. Sponsors receive the following number of push notifications:

Diamond: 2
Platinum: 1

Messages should be short and concise. Maximum length: 120 characters.

Pre Conference Email Blast: Diamond sponsors have the opportunity to send (1) pre conference email to attendees who opted in to receive sponsored content. Dates are reserved on a first come first serve basis. Send your content and your preferred send out date to Christie Davis by Friday, October 30th. CNCF will send emails on a conference branded email template on behalf of the sponsor. Attendee contact details will not be shared. Pre conference emails will be sent out: Monday, November 9 – Friday, November 13.

Message In Post Conference Email: Diamond and Platinum sponsors may include a personalized message in the post-conference email that will be sent to all opt-in attendees.

Diamond: up to 150 words
Platinum: up to 100 words

Speaking Opportunity: Please see the speaking opportunity tab.

Social Media Mentions From Project Handle: CNCF will create and post the content for social media mentions.

Diamond: 1 mention
Platinum: 1 mention
Gold: 1 group mention

Recognition In Opening Session: Diamond and Platinum sponsors will have their logos displayed on a “Thank You To Our Sponsors” slide during the opening session.

Mobile Schedule Branding: Diamond, Platinum, and Gold sponsors will have their company name and logo displayed on the mobile schedule on

Recognition On Event Website and Event Signage: Diamond, Platinum, and Gold sponsors will have their logo displayed on the event website and on virtual event signage.

Conference Attendee Passes: Sponsors receive a number of full-access passes to ServiceMeshCon based on sponsorship level. Please note: Registration and payment for KubeCon + CloudNativeCon is required to attend all co-located events.

Diamond: 6 passes
Platinum: 4 passes
Gold: 2 passes

Please email Christie Davis if you need your sponsor code for the complimentary passes re-sent to you.

Speaking Opportunity

Diamond sponsors receive a 20-minute speaking opportunity with Q&A during ServiceMeshCon.

Please provide the required details below no later than Friday, October 23rd, so it can be added to the schedule. Once the details are received, the program committee will review the content prior to it being posted. As a reminder, we encourage you to use this time to benefit the community.

  • Track Session Title
  • Track Session Abstract (to be included on schedule)
  • Speaker Name
  • Speaker Title
  • Speaker Bio
  • Speaker Email


Logos were requested in the initial email sent after contracts were signed. If you have not done so already, please send your logo to Christie Davis as soon as possible

Your logo will appear in the following places based on your sponsorship level:

Mobile Schedule Branding
Opening Session Welcome Slide
Event Website
Virtual Event Signage

Mobile Schedule Branding
Opening Session Welcome Slide
Event Website
Virtual Event Signage

Mobile Schedule Branding
Event Website
Virtual Event Signage