KubeCon + CloudNativeCon North America

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Project Benefits

About Project Participation

Projects and Working Groups under the Cloud Native Computing Foundation umbrella have the opportunity to engage, network and collaborate with peers and like-minded people in the cloud native community at KubeCon + CloudNativeCon North America in Detroit, Michigan from October 24 – 28, 2022. Participating in this event allows you to gain valuable mindshare of a targeted audience while engaging with 5,000+ developers, architects, and technical leaders.

  • Inform and educate the cloud native community about your project, services, open source strategies, and cloud native direction.
  • Take advantage of in-person time to work on project specific challenges, features, road-maps, and strategies.
  • Engage the community to assist with bashing bugs while immersing new contributors in the cloud native community.
  • Projects have the opportunity to gain visibility with media and analysts.

We invite CNCF Chairs of TAGs and Kubernetes SIGs working groups and Maintainers from graduated, incubating, and sandbox projects to participate in the below project benefits.

Project Benefits

Projects have the option to combine any of the above preferred engagement levels* (project level restrictions apply), for example:
  • Kiosk
  • PR Support
  • Project Meeting
  • Project Office Hours
  • PR Support + Project Office Hours
  • PR Support + Project Meeting + Kiosk
  • PR Support + Project Meeting
  • PR Support + Kiosk
  • Kiosk + Project Meeting

Description of Benefits

Virtual Project Office Hours

Virtual Project Office Hours are an opportunity for KubeCon + CloudNativeCon attendees to meet the maintainers of the projects, learn more about the project, ask questions, learn about new features and upcoming updates. Projects receive a specified number of sessions (based on hierarchy).

This benefit is only available to projects that are unable to attend the event in person. Each session is 45-minutes and hosted via Bevy to allow the flexibility for the maintainers to share screens, turn on their video and audio, chat with attendees via the chatbox, and record their session. This approach supports having complex conversations surrounding the project that would be better conveyed outside of a messaging system.

Project Office Hour schedule will be announced Wednesday, September 14.

In-Person Kiosk (Project Pavilion)

We believe in the value of face-to-face events and the connections + relationships that stem from them. An in-person kiosk at a KubeCon + CloudNativeCon event provides the opportunity for the project to have an ambassador and/or maintainer staff the booth to engage with attendees in-person and teach more about the project.

Booth Hours schedule will be announced Wednesday, September 14.

*Please note that projects will have the option to host limited hours; meaning 1 project could select morning showcase hours and another project could select the afternoon showcase hours. Or a project could select to host a kiosk full showcase hours.

As a representative of your project, we expect you to:

  • Be a current maintainer of the project.
  • Educate attendees visiting the booth and encourage them to contribute to the projects.
  • Answer questions.
  • Be an overall spokesperson for your project.

We encourage you to share your use cases with your projects, and your organization’s involvement in the CNCF. However, you are prohibited from giving sales pitches to attendees about a product or company. If we hear a sales pitch being conducted, we reserve the right to ask you to leave and to deny future requests to participate in the project pavilion.

Kiosk Inclusions: One (1) monitor, one (1) locked cabinet for storage, and project logo signage only*

*Custom graphics aren’t permitted in the project pavilion.

In-Person Project Meeting

TAGs, graduated, and incubating projects have the opportunity to take advantage of in-person meetings. This benefit allows TAGs and projects to book a 4hr meeting to discuss project related topics, features and issues among their maintainers This is to be used as a working meeting and not a general session for example like the maintainer track. Project meetings will take place on Monday, October 24 or Tuesday, October 25 and are based on availability.

Project Meetings Inclusions: Meeting space for up to 30 attendees (KubeCon registration required), beverages, whiteboard (upon request) and power.

PR Support

KubeCon + CloudNativeCon events can provide an astounding platform for graduated and incubating projects to gain visibility with media and analysts. The CNCF PR team encourages and works with projects that want to take advantage of the captive media and analyst audience at each event to gain greater awareness of their work. The CNCF PR team is happy to work with you to help craft your communications and launch plans IF you can make your announcement at the show.

Benefits for projects announcing during the event include:

  • CNCF PR team actively works with media and analyst partners to schedule briefings ahead of and during the conference for your project
  • Your announcement highlighted as part CNCF’s press & analyst conference attendee
  • Inclusion of news in our media package, which goes out to all interested media and analysts ahead of the event (so they have time to write articles or request briefings)
  • A tweet from @CloudNativeFdn during KubeCon + CloudNativeCon
  • Announcement post or re-post (from the project’s blog) on the CNCF.io blog

The outcome of this would be increased media coverage for the project from top industry publications including DevClass, SD Times, SiliconANGLE, The New Stack, TechTarget, InfoQ and ZDNet as well as exposure with top analysts from Gartner, 451 Research, RedMonk and more.

If you are a graduated or incubating project and are interested in PR Support, please contact pr@cncf.io

Dates to Remember

Deadline to Request SpaceFriday, August 12
Project Office Hours Schedule + NotificationsWednesday, August 17
Project Meeting + In-Person Kiosk NotificationsWednesday, August 24

Request to Participate

The deadline for submitting your interest for an In-Person Project Meeting, Virtual Project Office Hours, In-person Kiosk, and PR Support is Friday, August 12. However, we encourage you to secure your spot today as space is limited and demand is high. Requests will be based on hierarchy.

If you have any questions or would like to arrange a call to discuss project benefits, please email Tin Matienzo at kmatienzo@linuxfoundation.org.

FAQ + Contact

General Information

What is the value of participating in these project offerings?
CNCF Projects can benefit from participating in one or more project offerings by engaging with the open source community and teaching attendees about the project and how to contribute.

I am not a CNCF project. Can I still participate in these project offerings? 
At this time, we are only accepting CNCF projects to participate in the Project Pavilion. 

If you are interested in contributing your project to CNCF or discuss how CNCF can help your project, please contact info@cncf.io and read the TOC repo.

In-Person Kiosk

If we host an In-Person Kiosk, do we receive passes for our booth staff? 
We do not offer complimentary passes to projects hosting an in-person kiosk in the Project Pavilion. This has been a practice of the event since 2017.  CNCF provides need based scholarships and we recommend reviewing and applying.  

What does the In-Person Kiosk include? 
The kiosks provided onsite will include a monitor, locked cabinet for storage, and project logo signage. Any additional items/needs will have to be approved and ordered by the project. 

Can custom graphics be added to our In-Person Kiosk? 
Custom graphics are not permitted in the Project Pavilion. 

Are pull-up banners and/or table cloths permitted for our In-Person Kiosk?
Banners and tablecloths are not permitted as all kiosks within the Project Pavilion are to have a standard uniformed look. 

Can we ship swag to our In-Person Kiosk? 
You are allowed to ship a limited amount of boxes to your kiosk. There will be onsite storage available, however it is at a first come first serve basis so availability is not guaranteed. Shared kiosks can not store items at the kiosk after their scheduled hours. Shipping information will be available upon request in July. Please email kmatienzo@linuxfoundation.org for shipping information. 

Are we able to collect leads at our kiosk? 
Capturing leads is not a benefit of hosting an in-person kiosk. The purpose of the Project Pavilion is to educate the open source community on CNCF Projects rather than present project or product sales pitches. 

Is there an option to have a virtual booth? 
There won’t be any virtual booths for the Project Pavilion, however, all projects unable to attend the event in-person are encouraged to host a Virtual Project Office Hour.

Virtual Project Office Hours

What time zone will the Virtual Project Office Hours be held in? 
The Virtual Project Office Hours will be held in Eastern Daylight Time (EDT). 

Are we able to invite non-event attendees to our Virtual Project Office Hour? 
We require all those who attend the virtual office hours to be registered for KubeCon + CloudNativeCon Europe. Note that there is a separate registration for project office hours. 

Are the Virtual Project Office Hours recorded? 
You have the option to record your Virtual Project Office Hour session. All video recordings will be sent to the main contact a week after the event. Projects are free to share the recording as they wish. 


I am a sandbox project graduating to incubating before the event. Can I participate in PR Support? 
If you’re graduating to incubating before the event, the CNCF team will reach out to you when your project passes the TOC vote. We’ll be able to provide support and details at that time.

Who should I contact with further questions?
Please reach out to Tin Matienzo, kmatienzo@linuxfoundation.org for further questions.







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