welcome
Thanks for being a sponsor at MCP Dev Summit Toronto 2026. Below you will find information about your sponsorship deliverables. If you have questions at any time, please don’t hesitate to reach out to Ashlee Carlson at [email protected].
We will continue to update this page with information as it becomes available, so please check back frequently!
General Information
Marketing Kit
Please utilize this sponsor marketing kit to promote your presence at the event!
Deliverables & Deadlines
See deadlines for each level of sponsorship below. Please send all deliverables to Ashlee Carlson at [email protected] by the deadlines listed below.
Deadlines
***Sponsors will receive a Google form to submit deliverables directly to their inbox on TBA. Please look out for this form and submit it by the specified deadline. ***
Diamond
10 September:
- Via Google Form:
- Logo in .svg format due / Confirm logo and URL on website
- Confirm use of tabletop sponsor space
- Confirm use of lead retrieval
- Confirm X Handle
- Optional:
- AV order request deadline
- Additional power order deadline
3 October: Deliveries accepted 48 hours before event start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite
4 October: Register attendees by this date
Onsite: If you plan on providing (1) type of collateral for distribution near registration, please give it to the event team at registration onsite.
Platinum
10 September:
- Via Google Form:
- Logo in .svg format due / Confirm logo and URL on website
- Confirm use of tabletop sponsor space
- Confirm use of lead retrieval
- Confirm X Handle
- Optional:
- AV order request deadline
- Additional power order deadline
3 October: Deliveries accepted 48 hours before event start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite
4 October: Register attendees by this date
Onsite: If you plan on providing (1) type of collateral for distribution near registration, please give it to the event team at registration onsite.
Gold
10 September:
- Via Google Form:
- Logo in .svg format due / Confirm logo and URL on website
- Confirm use of tabletop sponsor space
- Confirm use of lead retrieval
- Confirm X Handle
- Optional:
- AV order request deadline
- Additional power order deadline
3 October: Deliveries accepted 48 hours before event start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite
4 October: Register attendees by this date
Onsite: If you plan on providing (1) type of collateral for distribution near registration, please give it to the event team at registration onsite.
Start-up + Local
10 September:
- Via Google Form:
- Logo in .svg format due / Confirm logo and URL on website
- Confirm use of tabletop sponsor space
- Confirm use of lead retrieval
- Optional:
- AV order request deadline
- Additional power order deadline
3 October: Deliveries accepted 48 hours before event start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite
4 October: Register attendees by this date
Onsite: If you plan on providing (1) type of collateral for distribution near registration, please give it to the event team at registration onsite.
Deliverables
DIAMOND Deliverables
Attendee Registration Contact List (Opt-In Only): The opt in registration attendee list will be shared approximately 1 week before the event for your own outreach.
Speaking Opportunity: Diamond sponsors receive a 10-minute keynote or a breakout session speaking opportunity. Please send over required content and email the content manager, Cody Galloway, with any speaking related questions at [email protected].
Sponsored Session Attendee List (Opt-In Only): If breakout session is selected, the opt-in sponsored session attendee list will be shared approximately 1 week after the event for your own outreach. Not available for keynote session. All data is GDPR compliant.
Promotion of Activity in Sponsor Booth: 2 in-booth activities (session, demo, giveaway or other activity of your choosing) will be published and promoted on the conference schedule. Time slot options will be communicated by LF Sponsor Services and may not overlap conference sessions.
Social Media Promotion: 1 custom post, 1 group post, and 1 repost from the Agentic AI Foundation X account. Please confirm the X handle you would like tagged on the group post.
Access to Event Press/Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach.
Recognition during Opening Keynote Session: The emcee will recognize the sponsor by name & logo during the opening keynote session.
Logo Recognition on Pre-Conference Email Marketing, on Event Signage, and Event Website: Sponsors company logo will be promoted in pre-conference email marketing, on the event website, and displayed throughout event signage.
Marketing Kit: Event graphics and social media posts provided to promote your attendance and presence at the event.
Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. This could be one-pagers, flyers, postcards, stickers, etc. Please provide only one type of item. You can give this to the LF Event Staff onsite at registration and we will set it out.
Exhibit Space: A booth space is included with your sponsorship. The booth space includes one table top, one tabletop sign with logo, two chairs, a power strip, and WiFi.
Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided.
Complimentary Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Diamond: 15 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashlee Carlson if you need your sponsor code for the complimentary passes re-sent to you.
20% Conference Attendee Passes:
Sponsors receive a 20% off code for any additional conference attendee passes.
20% Code: 20MCPDEVTRO26
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Post Event Data Report: Provides event demographics and additional details on event performance.
Platinum Deliverables
Speaking Opportunity: Platinum sponsors receive a breakout session speaking opportunity. Please send over required content and email the content manager, Cody Galloway, with any speaking related questions at [email protected].
Sponsored Session Attendee List (Opt-In Only): The opt-in sponsored session attendee list will be shared approximately 1 week after the event for your own outreach. All data is GDPR compliant.
Promotion of Activity in Sponsor Booth: 1 in-booth activity (session, demo, giveaway or other activity of your choosing) will be published and promoted on the conference schedule. Time slots will be communicated by LF Sponsor Services and may not overlap conference sessions.
Social Media Promotion: 1 group post and 1 repost from the Agentic AI Foundation X account. Please confirm the X handle you would like tagged on the group post.
Access to Event Press/Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach.
Recognition during Opening Keynote Session: The emcee will recognize the sponsor by name & logo during the opening keynote session.
Logo Recognition on Pre-Conference Email Marketing, on Event Signage, and Event Website: Sponsors company logo will be promoted in pre-conference email marketing, on the event website, and displayed throughout event signage.
Marketing Kit: Event graphics and social media posts provided to promote your attendance and presence at the event.
Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. This could be one-pagers, flyers, postcards, stickers, etc. Please provide only one type of item. You can give this to the LF Event Staff onsite at registration and we will set it out.
Exhibit Space: A booth space is included with your sponsorship. The booth space includes one table top, one tabletop sign with logo, two chairs, a power strip, and WiFi.
Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided.
Complimentary Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Platinum: 10 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashlee Carlson if you need your sponsor code for the complimentary passes re-sent to you.
20% Conference Attendee Passes:
Sponsors receive a 20% off code for any additional conference attendee passes.
20% Code: 20MCPDEVTRO26
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Post Event Data Report: Provides event demographics and additional details on event performance.
Gold Deliverables
Social Media Promotion: 1 group post from the Agentic AI Foundation X account. Please confirm the X handle you would like tagged on the group post.
Access to Event Press/Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach.
Logo Recognition during Opening Keynote Session: Sponsor will be recognized by logo during the opening keynote session.
Logo Recognition on Pre-Conference Email Marketing, on Event Signage, and Event Website: Sponsors company logo will be promoted in pre-conference email marketing, on the event website, and displayed throughout event signage.
Marketing Kit: Event graphics and social media posts provided to promote your attendance and presence at the event.
Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. This could be one-pagers, flyers, postcards, stickers, etc. Please provide only one type of item. You can give this to the LF Event Staff onsite at registration and we will set it out.
Exhibit Space: A booth space is included with your sponsorship. The booth space includes one table top, one tabletop sign with logo, two chairs, a power strip, and WIFI.
Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided.
Complimentary Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Gold: 5 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashlee Carlson if you need your sponsor code for the complimentary passes re-sent to you.
20% Conference Attendee Passes:
Sponsors receive a 20% off code for any additional conference attendee passes.
20% Code: 20MCPDEVTRO26
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Post Event Data Report: Provides event demographics and additional details on event performance.
startup & local Deliverables
Logo Recognition during Opening Keynote Session: Sponsor will be recognized by logo during the opening keynote session.
Logo Recognition on Pre-Conference Email Marketing, on Event Signage, and Event Website: Sponsors company logo will be promoted in pre-conference email marketing, on the event website, and displayed throughout event signage.
Marketing Kit: Custom graphics and social media posts provided to promote your attendance and presence at the event.
Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. This could be one-pagers, flyers, postcards, stickers, etc. Please provide only one type of item. You can give this to the LF Event Staff onsite at registration and we will set it out.
Exhibit Space: A booth space is included with your sponsorship. The booth space includes one table top, one tabletop sign with logo, two chairs, a power strip, and WIFI.
Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided.
Complimentary Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Startup & Local: 2 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashlee Carlson if you need your sponsor code for the complimentary passes re-sent to you.
20% Conference Attendee Passes:
Sponsors receive a 20% off code for any additional conference attendee passes.
20% Code: 20MCPDEVTRO26
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Post Event Data Report: Provides event demographics and additional details on event performance.
Tabletop displays
All sponsors receive an exhibit space which includes:
- 1 tabletop (6ft W x 2.5ft D x 30″ H)
- 1 tabletop sign with logo (A4 or 8.5″ x 11″ size)
- 2 chairs
- 1 power strip + basic power
- 1 lead retrieval license (mobile app only)
- Shared conference wifi
Notes & Guidelines:
- Materials MUST fit within your space.
- Pop-up banners no wider than 6ft are permitted behind your table. Smaller banners must fit behind your table.
- Nothing may be affixed to walls behind the table.
- Materials cannot be placed in front of your booth.
- Any boxes, shipments, giveaways, and additional materials MUST fit under your table or be moved to storage. Aisles must be kept clear.
- You may bring your own tablecloth.
- Please be courteous of neighboring booths.
- Don’t forget power adapters and converters!
- Please be prepared to store your empty boxes underneath your tabletop.
- Please review the Booth Staff Guidelines for best practices regarding your booth
If you have any questions about tabletops or what you can bring in, please email [email protected].
AV Upgrades
43″ monitors on floor stands are available for rental for approximately $350 (USD).
Please email [email protected] by September 10 if you are interested in renting a monitor.
Additional Power
Each exhibit comes with basic power and one power strip. This is usually enough for a booth with a monitor, a couple of laptops and personal items. If you would like to order additional power, please review the AV options above and email [email protected] your order.
Tech Best Practices
- DO purchase a wired connection if your booth is planning a demo or other internet-dependent activity.
- Do NOT bring outside equipment that requires power (outside of personal devices such as cell phones and laptops) into the venue.
- Do NOT bring audio devices or order speakers. Speakers are not allowed, and general exhibitor noise level cannot exceed 50 decibels. If noise level is disruptive in any way, the Linux Foundation reserves the right to request adjustments to be made.
- Do NOT play videos on loop with audio.
- Do NOT channel bond. Use the 2.4 GHz channel. If using the 5 GHz channel, it should be on 20 MHz wide.
- Do NOT use Wi-Fi hotspots, and avoid setting up your own network in the Solutions Showcase. These are unlikely to function well and will slow wireless down for everyone else.
- Do NOT use Chromecasts, Apple TV, or similar wireless casting/networked AV devices.
- DO bring any HDMI, Ethernet, or other required adapters for your laptop or other playback devices.
- DO download slide decks and large files ahead of the event.
- DO remember to bring power adapters!
Lead retrieval information
Lead retrieval is offered to all sponsor levels.
Our lead retrieval provider is Expo Genie Lead Scanning. Setup instructions for the lead retrieval devices will be shared approximately two weeks before the event.
Each sponsor receives (1) unlimited license for collecting attendee contact information at your booth. The license can be used simultaneously across multiple personal devices.
Lead Retrieval Rules + Regulations
- Lead retrieval may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, CNCF reserves the right to remove all leads scanned for that day.
- All attendees must verbally consent prior to scanning their name badge.
- Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
- For privacy reasons, phone numbers will NOT be included in any lead reports. You will only receive the names and attendee lead report data listed above for leads you’ve scanned at your booth with consent of event attendees. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually to the notes field for each lead or you may create a custom question for this purpose.
Lead Retrieval Instructions
Please review the instructions below.
Expo-Genie lead scanning is our official lead retrieval provider. Your appointed Sponsor Admin will be receiving an email invite from ExpoGenie Lead Scanning ([email protected]) approximately 2 weeks before the event.
Once you are logged in, you will be able to:
- Add your Staff, giving them their own log-in so they can scan leads at the event.
- Staff will only see the leads they’ve scanned.
- You may add as many Staff and download the app as many times as you require at no additional cost.
- Add custom qualifiers
- Export your lead reports. All leads will go to one lead report.
Please follow the steps below to set up your lead scanning, add booth staff, and scan leads.
Set Up your Lead Campaign for this Event
A lead campaign is a specific area of the event you are scanning leads for. You have one booth, so you will see one lead campaign. You can create additional campaigns if you wish to organize your leads in a specific way.
- Use the login information provided in the initial ExpoGenie email to login into the Lead Retrieval platform.
- From the left menu, click Lead Campaigns. You will see a campaign for your event. Click Edit.
- First section is Event Selection.
- Confirm the event that you want to scan badges for is listed.
- Click Next.
- Second section is Lead Data Fields.
- Review the preset attendee data points that will be provided to you upon the scan, determined by the event organizer (See above for included fields).
- Click Next.
- Third section is the Lead Qualification Form.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Make sure each question you want to ask is toggled to enabled! Make sure to click publish on the last page to confirm any updates you make.
- For privacy reasons, phone numbers will NOT be included in the leads reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add that question here.
- “Notes” are automatically enabled by default here.
- Once done, click Next for any edits to be saved.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Fourth section is Booth Staff.
- Add and assign booth staff who will be scanning leads at your booth.
- Supervisors can see ALL scans for the campaign. Booth Personnel can only see and download their own scans.
- If the Sponsor Admin will also be scanning onsite for leads, make sure you are added under booth staff with Supervisor access.
- If you are adding a new Booth Personnel contact, please make sure to toggle on the Welcome Email. They will also receive a notification email that they have been added to the event campaign.
- Click Save changes. Your team is now ready to scan leads!
- Add and assign booth staff who will be scanning leads at your booth.
Mobile App for Download
Please note you can use the lead scanning device provided or your mobile device, as with ExpoGenie booth staff may download the app to their own mobile devices and use it to scan attendee badges free of charge:
- Google Play: https://play.google.com/store/apps/details?id=com.e2esp.expogenie&pcampaignid=web_share
- Apple App Store: https://apps.apple.com/nz/app/expogenie-leads/id6469518790
Accessing Your Lead Report
As sponsor admin, you can view and export leads at any time during and after the event from the ExpoGenie Leads portal:
- Log into the ExpoGenie Leads Portal
- Click “Lead Reports” in the left side menu
- Find the campaign you want to download leads for and click the “download” icon in the top right corner.
- You can also click into the report to sort and export specific data.
Lead Report Data
The following attendee information will be included in the lead report:
- First name
- Last name
- Job title
- Company name
- Email address
- Physical address incl. country, city, state, zip code/postal code
- Industry
- Custom qualifiers (if applicable)
No Phone Numbers
For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.
GDPR + Data Privacy
All Linux Foundation events are fully GDPR compliant. By registering and attending this event, all participants agree to the Linux Foundation’s Privacy Policy, which includes the following language:
In order to facilitate networking and business relationships at the event, you may choose to visit a third party’s booth or virtual booth or to access sponsored content. You are never required to visit third party booths or to access sponsored content. When visiting a booth (e.g. by clicking on a third party’s logo in the exhibit hall or exhibitor directory, and any actions within the booth thereafter including viewing resources), accessing swag or virtual swag provided by sponsors, or by participating in sponsored activities, the third party will receive some of your registration data. This data includes your first name, last name, title, company, address, email, standard demographics questions (i.e. job function, industry), and details about the sponsored content or resources you interacted with. If you choose to interact with a booth or virtual booth or access sponsored content, you are explicitly consenting to receipt and use of such data by the third-party recipients, which will be subject to their own privacy policies.
Shipping information
Shipping Instructions
Each company is responsible for shipping and tracking their own exhibit materials to and from the conference. If you plan to ship items for your booth, please read the shipping and material handling instructions carefully as documentation and payment is required prior to delivery.
Shipments can be received up to 48 hours prior to the event (3 October). The venue does not charge for receiving deliveries or handling.
Inbound shipments should be kept within 7:00 AM to 10:00 PM and can be accepted on Saturdays and Sundays.
Please use the following address:
ATTN: Banquets Office
89 Chestnut Street
Toronto, ON
M5G 1R1
Event Name:MCP Dev Summit Toronto
Event Date: 5-6 October
Name of Company: [your company]
Once you have shipped, FILL OUT THIS FORM!
Provide Tracking Information
Please submit all tracking numbers for your shipments via the form below so that we can ensure that your items are delivered to the conference venue.
Once you have shipped, FILL OUT THIS FORM!
Onsite Security + Storage
We will not have a dedicated storage room for exhibitors. Please plan to keep your items under your tabletop.
Please do not leave valuable items unattended at your booth. Take valuables such as laptops to your hotel room. Any left-behind items may be discarded at the sponsor’s expense.
Neither the Linux Foundation, the venue, staff, or third-party vendors will be held liable for lost or stolen items.
Outbound Shipping Instructions + Information
Sponsors are responsible for providing and affixing return shipping labels, and should contact the shipper/courier directly to arrange pick-up for any outbound shipments.
Outbound packages can be placed at the front desk for pick-up. If packages exceed a normal file box size, they may need to be stored until the expected pick-up date. At that time, they will be moved to the lobby and made available for pick-up that day only.
Event guidelines
Onsite Sponsor Branding + Activities
All sponsor activities, branding, promotional items, and collateral must be confined within each sponsor’s booth space and are prohibited anywhere outside of the booth including other areas within the exhibit area, the conference venue, all host hotels, offsite event venues, and any nearby public spaces within a one-mile radius of the event venue, all host hotels, and offsite event venues. Examples include business cards, flyers, or collateral left on tables or in seating areas, floor clings or markings, or booth staff soliciting business outside of their designated booth space.
The Linux Foundation reserves the right to restrict and/or remove any sponsored activities, branding, promotional items, and collateral outside of designated booth spaces at the sponsor’s own expense.
Standard Booth Regulations
The following regulations apply to all standard booths:
To accommodate attendees with severe peanut allergies, we strive to create a peanut-free environment at our event. We will not serve food or drinks containing peanuts and ask sponsors to refrain from providing giveaways that may contain peanuts.
Sponsors may NOT set up custom-built booths.
All booth materials, furniture, AV equipment, etc. must fit within the footprint of your booth and may not encroach into adjacent aisles or neighboring booths. There will be storage onsite in a separate, unlocked room.
Booth activities including demos, contests, raffles, etc. must be confined within each sponsors’ booth space and may not interfere with traffic flow in the aisles or neighboring booths. Sponsors are responsible for managing larger crowds to keep adjacent aisles and booths accessible at all times. Please ensure attendees are queuing up in an orderly fashion.
All sponsor activities, demos, giveaways, and collateral must be confined within each sponsors’ booth space and are prohibited anywhere outside of the booth including other areas within the Solutions Showcase, the event venue, offsite venues or nearby public spaces within a one-mile radius.
The maximum booth height for booth materials is 8ft. No booth materials or additional furniture may exceed this height.
Hanging signs, banners, or trusses above the booth are not permitted.
Sponsors must not use sexualized images, activities, or other material in their booths and must refrain from the use of sexualized clothing, uniforms, costumes, giveaways, or otherwise creating a sexualized environment.
To ensure a welcoming and safe onsite exhibit space, please adhere to the onsite health + safety guidelines and refer to the event best practices for recommendations on booth layout and design.
Sponsors are not permitted to hand out branded lanyards as swag to conference attendees.
Photography + Videography
Sponsors are welcome to take pictures and videos within their designated booth space, but not outside of the booth space. Please keep aisles clear of any equipment. When taking pictures or videos of attendees inside the booth space, it is essential to get the approval of the participants first and to disclose the use of the photos or video to them. A photo or video release form for participants is recommended, especially if the footage will be used for commercial or promotional purposes. Sponsors are responsible for familiarizing themselves with and adhering to local union labor regulations regarding professional photography and videography.
Code of Conduct
The Linux Foundation and its project communities are dedicated to providing a harassment-free experience for participants at all of our events, whether they are held in person or virtually. Linux Foundation events are working conferences intended for professional networking and collaboration within the open source community. They exist to encourage the open exchange of ideas and expression and require an environment that recognizes the inherent worth of every person and group. While at Linux Foundation events or related ancillary or social events, any participants, including members, speakers, attendees, volunteers, sponsors, exhibitors, booth staff and anyone else, must not engage in harassment in any form.
This Code of Conduct may be revised at any time by The Linux Foundation and the terms are non-negotiable. Your registration for or attendance at any Linux Foundation event, whether it’s held in person or virtually, indicates your agreement to abide by this policy and its terms.
