Welcome
Thanks for being a sponsor at Observability Summit Europe 2026. Below you will find information about your sponsorship deliverables. If you have questions at any time, please don’t hesitate to reach out to Ashley Mayra at [email protected].
We will continue to update this page with information as it becomes available, so please check back frequently!
General Information
Deliverables & Deadlines
See deadlines for each level of sponsorship below. Please send all deliverables to Ashley Mayra at [email protected] by the deadlines listed below.
Diamond Deadlines
See deadlines for Diamond Sponsors below. Please send all deliverables and deliverable related questions to Ashley Mayra at [email protected] by the deadlines listed below.
Platinum Deadlines
See deadlines for Platinum Sponsors below. Please send all deliverables and deliverable related questions to Ashley Mayra at [email protected] by the deadlines listed below.
Gold + Start-up Deadlines
See deadlines for Gold and Start-Up Sponsors below. Please send all deliverables and deliverable related questions to Ashley Mayra at [email protected] by the deadlines listed below.
Deliverables
Diamond Deliverables
Speaking Opportunity: Diamond sponsors receive a 5-minute keynote speaking opportunity. Please send over required content and email the content coordinator, Jess Rioux, with any speaking-related questions at [email protected].
Access to Pre and Post Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees. Lists will be sent approximately 1 week before and 1 week after the event.
Table Top Sponsor Space and Lead Retrieval:
Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will haver their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will haver their logo on in-person event signage, event schedule and event website.
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Diamond: 4 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashley Mayra if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table.
Please provide your shipping information on this form.
Platinum Deliverables
Access to Post Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees. Sent out approximately 1 week after the event.
Table Top Sponsor Space and Lead Retrieval:
Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will haver their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will haver their logo on in-person event signage, event schedule and event website
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Platinum: 2 passes
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashley Mayra if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table tentatively located in Ballroom A.
Please provide your shipping information on this form.
Gold + Start-up Deliverables
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Logo Recognition during Opening Session: sponsor will have their logo recognized on a “thank you to our sponsors” slide.
Logo on Sponsor Signage, Event Schedule, and Event Website: sponsor will have their logo on in-person event signage, event schedule and event website
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Gold/Start-Up: 1 pass
To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.
Please email Ashley Mayra if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees. Giveaway may be set out on a designated marketing table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event and place item designated shared marketing table tentatively located in Ballroom A.
Please provide your shipping information on this form.
Tabletop information
Only Diamond and Platinum sponsors receive a tabletop booth space which includes:
- (1) 6ft x 30in table with black drape
- (2) chairs
- (1) power strip
- (1) lead retrieval device + license
- Shared conference wifi
You may bring custom tablecloths, pop-up banners, small backwalls, or anything that fits within your 6ft (width) x 4ft (length) footprint and is under 8ft in height. Materials may not go outside your footprint. Subject to CNCF approval.
If you have any questions about tabletops or what you can bring in, please email [email protected].
Storage Onsite: Please store your empty boxes underneath your tabletop exhibit.
AV Upgrades
If you would like to rent monitors, or laptops for your booth, you may order directly from our vendor, ExpoSales. The online ordering portal will be available soon.
For assistance with your monitor order, please contact:
For assistance with your monitor order, please contact:
Additional Power
Each tabletop exhibit comes with 5 amps of power and one power strip. This is usually enough for a booth with a monitor, a couple of laptops and personal items. If you would like to order additional power, please email Ashley at [email protected] right away as options are limited being in a foyer space.
Additional Internet
Each booth package includes shared conference Wi-Fi free of charge. If running technical demos, we strongly recommend hard-wired internet. If you require hard-wired internet for your booth, place your order via ExpoSales. The ordering portal will be available soon.
Tech Best Practices
- DO purchase a wired connection if your booth is planning a demo or other internet-dependent activity.
- Do NOT bring outside equipment that requires power (outside of personal devices such as cell phones and laptops) into the venue.
- Do NOT bring audio devices or order speakers. Speakers are not allowed, and general exhibitor noise level cannot exceed 50 decibels. If noise level is disruptive in any way, CNCF and the Linux Foundation reserve the right to request for adjustments to be made.
- Do NOT play videos on loop with audio.
- Do NOT channel bond. Use the 2.4 GHz channel. If using the 5 GHz channel, it should be on 20 MHz wide.
- Do NOT use Wi-Fi hotspots, and avoid setting up your own network in the Solutions Showcase. These are unlikely to function well and will slow wireless down for everyone else.
- Do NOT use Chromecasts, Apple TV, or similar wireless casting/networked AV devices.
- DO bring any HDMI, Ethernet, or other required adapters for your laptop or other playback devices.
- DO download slide decks and large files ahead of the event.
- DO remember to bring power adapters!
Lead Retrieval Information
Lead retrieval is offered to Diamond, and Platinum sponsors with tabletops only.
Our onsite lead retrieval provider is Expogenie Lead Scanning. Setup instructions for the physical lead retrieval devices will be shared tentatively on 28 September.
Each sponsor receives (1) lead retrieval device + (1) unlimited license with their sponsorship for collecting attendee contact information at your onsite booth. Lead retrieval license with ExpoGenie is unlimited and can be used simultaneously across multiple personal devices. If you would like to rent an additional physical device, email Ashley Mayra at [email protected] for a quote.
Lead Retrieval Rules + Regulations
- Lead retrieval devices may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, CNCF reserves the right to remove all leads scanned for that day.
- All attendees must verbally consent prior to scanning their name badge.
- Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
- Handle your lead retrieval device(s) with care and do not leave any device(s) unattended at your booth. A replacement fee of $1,500 USD will be assessed for any lost, damaged, or stolen device.
- For privacy reasons, phone numbers will NOT be included in any lead reports. You will only receive the names and attendee lead report data listed above for leads you’ve scanned at your booth with consent of event attendees. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually to the notes field for each lead or you may create a custom question for this purpose.
Lead Retrieval Resources
- Lead retrieval checklist
- Lead retrieval set up instructions
- Lead custom qualifying questions set up
- Lead scanning app tutorial
Lead Retrieval Instructions – Once I receive the admin for lead retrieval, I will send out the welcome emails.
Please review the instructions below.
Expo-Genie lead scanning is our official lead retrieval provider. Your appointed Sponsor Admin will be receiving an email invite from ExpoGenie Lead Scanning ([email protected]) approximately 2 weeks before the event.
Once you are logged in, you will be able to:
- Add your Staff, giving them their own log-in so they can scan leads at the event.
- Staff will only see the leads they’ve scanned.
- You may add as many Staff and download the app as many times as you require at no additional cost.
- Add custom qualifiers
- Export your lead reports. All leads will go to one lead report.
Please follow the steps below to set up your lead scanning, add booth staff, and scan leads.
Set Up your Lead Campaign for this Event
A lead campaign is a specific area of the event you are scanning leads for. You have (1) booth, so you will create (1) lead campaign.
- Use the login information provided in the initial ExpoGenie email to login into the Lead Retrieval platform.
- From the left menu, click Lead Campaigns. You will see a campaign for your event. Click Edit.
- First section is Event Selection.
- Confirm the event that you want to scan badges for is listed.
- Click Next.
- Second section is Lead Data Fields.
- Review the preset attendee data points that will be provided to you upon the scan, determined by the event organizer (See above for included fields).
- Click Next.
- Third section is the Lead Qualification Form.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Make sure each question you want to ask is toggled to enabled! Make sure to click publish on the last page to confirm any updates you make.
- For privacy reasons, phone numbers will NOT be included in the leads reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add that question here.
- “Notes” are automatically enabled by default here.
- Once done, click Next for any edits to be saved.
- Here is where you can create custom qualifiers or use the ones provided for you. These are questions that you’d like your onsite team to answer after scanning the attendee’s badge, or interaction with an attendee at the booth.
- Fourth section is Booth Staff.
- Add and assign booth staff who will be scanning leads at your booth.
- Supervisors can see ALL scans for the campaign. Booth Personnel can only see and download their own scans.
- If the Sponsor Admin will also be scanning onsite for leads, make sure you are added under booth staff with Supervisor access.
- If you are adding a new Booth Personnel contact, please make sure to toggle on the Welcome Email. They will also receive a notification email that they have been added to the event campaign.
- Click Save changes. Your team is now ready to scan leads!
- Add and assign booth staff who will be scanning leads at your booth.
Mobile App for Download
Please note you can use the lead scanning device provided or your mobile device, as with ExpoGenie booth staff may download the app to their own mobile devices and use it to scan attendee badges free of charge:
- Google Play: https://play.google.com/store/apps/details?id=com.e2esp.expogenie&pcampaignid=web_share
- Apple App Store: https://apps.apple.com/nz/app/expogenie-leads/id6469518790
Lead Retrieval Resources:
- Lead retrieval checklist
- Lead retrieval set up instructions (word doc)
- Lead retrieval set up instructions (pdf)
- Custom lead qualifying questions instructions
Lead Report Data
The following attendee information will be included in the lead report:
- First name
- Last name
- Job title
- Company name
- Email address
- Physical address incl. country, city, state, zip code/postal code
- Industry
- Custom qualifiers (if applicable)
No Phone Numbers
For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.
GDPR + Data Privacy
All Linux Foundation events are fully GDPR compliant. By registering and attending this event, all participants agree to the Linux Foundation’s Privacy Policy, which includes the following language:
In order to facilitate networking and business relationships at the event, you may choose to visit a third party’s booth or virtual booth or to access sponsored content. You are never required to visit third party booths or to access sponsored content. When visiting a booth (e.g. by clicking on a third party’s logo in the exhibit hall or exhibitor directory, and any actions within the booth thereafter including viewing resources), accessing swag or virtual swag provided by sponsors, or by participating in sponsored activities, the third party will receive some of your registration data. This data includes your first name, last name, title, company, address, email, standard demographics questions (i.e. job function, industry), and details about the sponsored content or resources you interacted with. If you choose to interact with a booth or virtual booth or access sponsored content, you are explicitly consenting to receipt and use of such data by the third-party recipients, which will be subject to their own privacy policies.
Shipping information
Shipping Instructions
Each company is responsible for shipping and tracking their own exhibit materials to and from the conference. If you plan to ship items for your booth, please read the shipping and material handling instructions carefully as documentation and payment is required prior to delivery. Due dates for inbound shipments vary based on chosen mode of transport.
*The DSV Contract Logistics recommended shipping partner is UPS for sending your goods and DSV will provide customs clearance after arrival.
DSV Shipping Quotation Request Form
DSV Shipping Proforma and Packing List (for shipments outside of the EU)
Shipping Tracking Form for Sponsor Team
Advance Warehouse Shipping Information
To ensure on-time delivery to your booth, we recommend shipping to the advance warehouse. The delivery date of shipments depends on the type of transport. These are clearly indicated in the shipping guidelines. Please do not send any shipment without prior notification and approval from DSV Contract Logistics. This will prevent possible delays in the shipment, etc. Sponsors will have five days of free storage at the Advance Warehouse.
*The DSV Contract Logistics recommended shipping partner is UPS for sending your goods and DSV will provide customs clearance after arrival.
All shipments to the warehouse must be sent to the following address:
DSV Contract Logistics s.r.o.
5. května 65
140 00 Prague 4
Czech Republic
Label each package clearly on 2 sides with:
Observability Summit EU 2026
Your Company or Exhibitor Name
Your Booth Number (put n/a if you don’t have your booth number yet)
Piece number: ___of___
Onsite Contact (+phone)
Insurance is recommended for sensitive or fragile shipments for the duration of transport, set up/teardown of the exhibition. All consignments have to be notified by e-mail and the following information is to be advised 48 hours before arrival of your shipments to Prague:
– Copy of transport documents
– Copy of customs documents
– B/L, HAWB/MAWB, CMR, loading/packing list, etc.
– Proforma-Invoice, ATA Carnet, etc. as applicable (please note processing of customs documentation can take at least a few business days)
For questions regarding shipping, please contact:
DSV Contract Logistics
Mr. Robin Vesely
[email protected]
cc [email protected]
Provide Tracking Information
Please submit all tracking numbers for your shipments via the form below so that we can ensure that your items are delivered to the booth space.
Shipping Tracking Form for Sponsor Services Team
Onsite Security + Storage
Please do not leave valuable items unattended at your booth. Take valuables such as laptops to your hotel room. Any left-behind items may be discarded at the sponsor’s expense.
DSV offers off-site storage for empty crates, pallets, or larger items at a fee. Neither the Linux Foundation, the venue, DSV nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.
For questions regarding your shipment, please contact:
DSV Contract Logistics
Mr. Robin Vesely
[email protected]
cc [email protected]
Outbound Shipping Instructions + Information
A material handling agreement must be filled out for any shipment leaving the Solutions Showcase. ALL of your booth materials need to be packed, labeled, and ready for shipping when you leave your booth. DSV Contract Logistics will be onsite to assist with any shipping inquiries and to help arrange outbound shipping. Whether you decide to use DSV Contract Logistics outbound shipping services or through another mail carrier, outbound shipping must be arranged and is the responsibility of the sponsor.
For questions regarding your shipment, please contact:
DSV Contract Logistics
Mr. Robin Vesely
[email protected]
cc [email protected]
Schedule
Please see the schedule page for the full conference agenda including keynotes, sessions, social events, and other activities.
marketing + pr
The official conference hashtags are #OpenO11ySummit
Sponsor content recommendations
Conference Logos
Official conference logos are available for download below:
If you are looking for a different file type, please email [email protected] with your file request.
Health + Safety
Please see the most up-to-date health and safety information on the health + safety page of the event site.
