General Information
Thank you for your support of Production Identity Day: SPIFFE + SPIRE NA 2021, taking place in person and virtually on October 11th.
Please click through the tabs on this page to access information on exhibiting at the conference.
Registration
All sponsors should register here using the sponsor code that was emailed to you. *Please note for in-person passes: You must pay the registration fee for Kubecon + Cloud Native Con if attending the in-person event. This discount code only waives the Production Identity Day: SPIFFE + SPIRE registration fee.
Venue & Virtual Platform
Virtual Platform
The virtual component of Production Identity Day: SPIFFE + SPIRE NA 2021 will be held on MeetingPlay.
Venue
This year’s in-person event will take place at the Los Angeles Convention Center.
Los Angeles Convention Center
1201 S Figueroa St
Los Angeles, CA 90015
Please see our Hotel & Travel page for information on booking accommodations at the hotel as well as transportation options.
If you have any questions regarding your sponsorship benefits, please contact Christie Davis.
We look forward to welcoming you to Los Angeles!
Due Dates
August 5: Logo in .svg format due.
TBD: Speaker information due. (Diamond only)
August 31: Twitter handle due.
September 7: Provide attendee giveaway information for in-person event
September 7: Pop-up message content due. (Diamond and Platinum only)
September 14: Pre-event email message due. (Diamond only)
September 28: Post-event email message due. (Diamond and Platinum only)
October 1: Register attendees by this date.
October 5: Message to be posted in event networking channel due (50 words)
Deliverables
Message in Event Networking Channel:
Diamond, Platinum, and Gold members have the opportunity to reach out to attendees with a customized 50-word message that the events team will send out at a designated time in the CNCF Slack channel. Messages may include a call to action, e.g. directing attendees to a conference session or link to an external website.
Message In Post Conference Email:
Diamond and Platinum sponsors may include a personalized message in the post-conference email that will be sent to all opt-in attendees. Gold sponsors will have their company name and website link included in the post-conference email.
Diamond: up to 150 words
Platinum: up to 100 words
Speaking Opportunity:
Diamond sponsors receive a 10-minute keynote speaking opportunity. Please see the speaking opportunity tab for more information.
Social Media Mentions From Project Handle:
CNCF will create and post the content for social media mentions.
Diamond: 1 mention
Platinum: 1 group mention
Gold: 1 group mention
Mobile Schedule Branding:
Diamond, Platinum, and Gold sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.
Recognition On Event Website and Event Signage:
Diamond, Platinum, and Gold sponsors will have their logo displayed on the event website, in-person event signage and on virtual event signage.
Recognition in Pre-Event Attendee Email
Diamond, Platinum, and Gold sponsors will be recognized in the pre-event attendee email.
Diamond: Logo + Link
Platinum: Logo + Link
Gold: Company Name + Link
Pop-Up Message on Virtual Platform
Diamond and Platinum sponsors may submit content for (1) pop-up message and a URL for the call-to-action button. Messages will appear on the screens of attendees who are logged into the virtual event platform and have opted to receive pop-up notifications.
Submission guidelines:
- Pop-up messages should be short and concise. Maximum length of each message: 200 characters.
- A call-to-action button with a custom label can be added to each pop-up message. Call-to-actions may direct attendees to your booth, highlight a conference session or demo, promote a downloadable resource on the virtual swag page, or link to an external website. Example: “Click here to visit our booth”. Recommended length of each label: No more than 40 characters.
- If your call-to-action is directing to an external webpage, provide the URL of the page you would like to link to.
(1) Shared Pre-Event Attendee Email Blast:
Diamond sponsors may include a 250-word personalized message in the pre-conference email that will be sent to all opt-in attendees.
Conference Attendee Passes: Sponsors receive a number of full-access passes to Production Identity Day: SPIFFE + SPIRE based on sponsorship level. Please note: Registration and payment for KubeCon + CloudNativeCon is required if attending the in-person event. Virtual event passes cover the registration fee for the co-located event and Kubecon + CloudNative Con.
Diamond: 20 virtual-only passes & 5 in-person passes
Platinum: 15 passes virtual-only passes & 3 in-person passes
Gold: 10 passes virtual-only passes & 2 in-person passes
Please email Christie Davis if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Giveaway:
Sponsors may provide a giveaway for attendees at the in-person event. We are expecting around 250 attendees. Sponsors may set out the giveaway on the chairs in the session room the evening before the event. Otherwise, giveaways will be set out on a table in the back of the session room. Further details will be provided in the coming weeks.
Speaking Opportunity
Diamond sponsors receive a 10-minute keynote speaking opportunity during Production Identity Day: SPIFFE + SPIRE.
Please provide the required details below no later than TBD, so it can be added to the schedule. Once the details are received, the program committee will review the content prior to it being posted. As a reminder, we encourage you to use this time to benefit the community.
- Track Session Title
- Track Session Abstract (to be included on schedule)
- Speaker Name
- Speaker Title
- Speaker Bio
- Speaker Email
Please send to TBD.
- Session content must meet CFP requirements and is subject to approval by CNCF and/or the event Program Committee.
- Sales and marketing pitches are prohibited.
- The Linux Foundation is committed to a diverse and inclusive community. To this end, all talks/sessions with more than one speaker are required to include at least one woman or gender non-confirming participant. All-male panels will not be accepted.
- The Linux Foundation is dedicated to providing a harassment-free experience for participants at all of our events. We encourage all submitters to review our complete Code of Conduct.
Logo
If you have not done so already, please send your logo to Christie Davis.
Your logo will appear in the following places based on your sponsorship level:
Diamond:
Event Schedule
Pre-Event Attendee Email
Event Website
Virtual Platform Signage
In-Person Event Signage
Platinum:
Event Schedule
Pre-Event Attendee Email
Event Website
Virtual Platform Signage
In-Person Event Signage
Gold:
Event Schedule
Pre-Event Attendee Email – Company Name + Link Included
Event Website
Virtual Platform Signage
In-Person Event Signage
Shipping
Shipping Instructions
Each sponsor company may provide an attendee giveaway at the in-person event. CNCF approval is required. Each company is responsible for shipping and tracking their own giveaway items to and from the conference. Please read the shipping and material handling instructions below carefully.
Inbound Shipments to Advance Warehouse
To ensure on-time delivery to the venue, we recommend shipping to the advance warehouse. Freeman will accept shipments at the advance warehouse no earlier than Monday, September 13. All shipments received after Wednesday, October 6, 3:30 PM Pacific Time will incur additional late fees and may not be delivered to your booth in time. All shipments to the advance warehouse must be sent to the following address:
Sponsor Company Name/Name of Co-Located Event
KubeCon + CloudNativeCon North America
c/o Freeman
3456 E. Miraloma Ave
Anaheim, CA 92806
Download Freeman’s advance warehouse shipping labels and label each package clearly with:
Your Company Name
Name of Co-Located Event
Sponsor Onsite Contact + Mobile Phone Number
Package Nr.: _ of _
Inbound Shipments to Los Angeles Convention Center
Freeman will accept shipments at the conference venue no earlier than Monday, October 11. Shipments arriving prior to this date may be refused by the venue. Shipments to the Convention Center must be sent to the following address:
Sponsor Company Name/Name of Co-Located Event
c/o Freeman
KubeCon + CloudNativeCon North America
Los Angeles Convention Center
1201 S Figueroa St
Los Angeles, CA 90015
Download Freeman’s conference venue shipping labels and label each package clearly with:
Your Company Name
Name of Co-Located Event
Sponsor On-site Contact + Mobile Phone Number
Package Nr.: _ of _
Provide Tracking Information
Please submit all tracking numbers for your shipment to Christie Davis so that we can ensure that your items are delivered to the conference venue.
For questions regarding your shipment, please contact:
Exhibitor Support
Freeman
Phone: (888) 508-5054
ExhibitorSupport@freeman.com