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AGNTCon + MCPCon Japan
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Sponsor Guide

Thanks for being a sponsor at AGNTCon + MCPCon Japan 2026 Below you will find information about your sponsorship deliverables. If you have questions at any time, please don’t hesitate to reach out to Marissa Nino at [email protected].

We will continue to update this page with information as it becomes available, so please check back frequently!

General Information
  • Event date
    • 2026 September 10 -11
  • Location
    • Belle Salle Shibuya Garden
    • B1F/1F, Sumitomo Fudosan Shibuya Garden Tower
      16-17 Nanpeidaicho, Shibuya-ku, Tokyo 150-0036, Japan
      • Showcase location: Hall A + B
    • Please visit the Venue & Travel page for hotel blocks and suggestions.
  • Exhibit Hours
    Please note hours are tentative and subject to change. Check back frequently close to event date. Listed break times are when we anticipate higher attendee traffic.
    • Set-up Hours
      • Wednesday, September 9: 13:00 – 17:00
      • Thursday, September 10: 8:00 – 9:30
    • Booth Hours
      • Thursday, September 10: 9:40 – 18:30
      • Friday, September 11: 9:40 – 15:45
    • Tear Down Hours
      • Friday, September 11: 15:45 – 18:00
  • Registration
    • To register with your Sponsor Code:
      • Visit this page to register with your sponsor code
      • Select “Sponsor” from the dropdown on the first page
      • Enter your Discount Code on the last page of registration.
      • Please email Marissa Nino at [email protected] if you need your code re-sent to you.
Deliverables & Deadlines

See deliverables and deadlines for each level of sponsorship below. After reviewing the sponsor guide, please send all deliverable related questions to Marissa Nino at [email protected].

*** Please email all deliverable questions to Marissa at [email protected]. Submit deliverable related information as requested for deliverables to be fulfilled. ***

Please note all deliverables apply to everyone unless sponsor levels are specified. We recommend reviewing your contract to see what deliverables come with your sponsorship. If you have any questions regarding your deliverables, please email Marissa. Additional information can be found on the deliverables page. Make sure to hit submit on any applicable google forms please.

27 July:

  • Logo in .svg format due / Confirm logo and URL on website via event specific google form
  • Confirm LinkedIn handle (Diamond, Platinum, and Gold sponsors only) via event specific google form
  • Confirm use of tabletop sponsor space via event specific google form. Onsite presence must be confirmed to receive a booth assignment. 
  • Select preferred date for in-booth activity promotion
    • Diamond sponsor: 1 dedicated custom post

3 August

  • Register booth staff by this date
  • Deadline for monitor upgrade orders (at the sponsor’s own expense) via the upgrade order formSubmit your order and payment directly to BTL. Email completed order form to [email protected], copy Marissa at [email protected].
  • Deadline for hardline internet and additional power orders. Inquiries and orders must be placed directly with Marissa at [email protected].
  • Confirm custom event related post content via this deliverable custom post specific google form. This is optional, not required. If your team doesn’t submit content for your dedicated post(s), the marketing team will create will create your dedicated post. Only Diamond and Platinum sponsors.
    • Diamond sponsor: 1 dedicated custom post
  • Tentative date in-booth activity promotion time slots confirmed.

10 August:

  • Tentative date booth numbers will be shared for shipping
  • Provide your content for your in-booth activity promotion.
    • Only Diamond sponsors

17 August

  • Upgrades due – more information coming soon!

2 September:

10 September:

  • Must hand deliver (1) collateral item to LF event staff at registration desk.
    • May deliver if setting up on 9 September or 10 September

14 September:

  • Outbound shipment collections must be arranged by exhibitors for pickup on 17 September
    • If applicable, it is recommended at the latest by 13:00 on 16 September onsite booth staff check in with event lead regarding outbound shipment arrangements.

See deadlines for Diamond Sponsors below. Please send all deliverables and deliverable related questions to Marissa Nino at [email protected] by the deadlines listed below.

  • Coming Soon!

Please email all deliverable questions to Marissa at [email protected]. Submit deliverable related information as requested below via applicable google form for deliverables to be fulfilled.

*** Important: there is no attendee list that can be bought by anyone. If any sponsors receive communications from anyone or any outside parties claiming to sell any sort of attendee list (pre or post event), please do not click or respond to these emails. Forward the email to Marissa at [email protected] and mark it as spam.*** 

DIAMOND Deliverables

Access to Pre-Event Opt-In Attendee Registration List: List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees. Lists will be sent approximately 1 week before the event.

Speaking Opportunity: Diamond sponsors receive a 10-minute keynote or a breakout session speaking opportunity. Please send over required content and email the content manager Carolyn Ingalls with any speaking related questions at [email protected].

Sponsored Session Attendee List: If breakout session is selected, the opt-in sponsored session attendee list will be shared approximately 1 week after the event for your own outreach, if the sponsored breakout session is selected as a speaking opportunity and sponsor requirements are met. Not available for keynote session. 

Promotion of Activity in Sponsor Booth: 2 in-booth activities (session, demo, giveaway or other activity of your choosing) will be published and promoted on the conference schedule. Time slots will be communicated by LF Sponsor Services and may not overlap conference sessions. 

Social Media Promotion: 1 custom post, 1 group post, and 1 re-share from the Agentic AI Foundation X (Twitter) account. Please confirm the X handle you would like tagged on the group post. 

Access to Event Press/Event Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach. 

Recognition During Opening Keynote Session: The emcee will recognize the sponsor by name & logo during the opening keynote session.

Logo Recognition in Pre-Conference Email Marketing, on Event Signage, and Website: Sponsor will haver their logo on in-person event signage, in email marketing, and event website.

Marketing Kit: Custom graphics and social media posts provided to promote your attendance and presence at the event. 

Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. 

Exhibit Space: A booth space is included with your sponsorship. The booth space includes (1) table top, (1) tabletop sign with logo, (2) chairs, 5 amps of power, a power strip, and WIFI. 

Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided. 

Complimentary Conference Attendee Passes: 
Sponsors receive a number of passes to the event based on sponsorship level.

Diamond: 15 passes

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.

Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.

20% Conference Attendee Pass Discount:

Sponsors receive a 20% off code for any additional conference attendee passes.

20% Code: AGNTMCPCONJAPAN26

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the general discount code on the last page of registration.

Post Event Data Report: Provides event demographics and additional details on event performance.

Platinum Deliverables

Speaking Opportunity: Platinum sponsors receive a breakout session opportunity. Please send over required content and email the content manager Carolyn Ingalls with any speaking related questions at [email protected].

Sponsored Session Attendee List: The opt-in sponsored session attendee list will be shared approximately 1 week after the event for your own outreach, if the sponsored breakout session is selected as a speaking opportunity and sponsor requirements are met. Not available for keynote session. 

Promotion of Activity in Sponsor Booth: 1 in-booth activity (session, demo, giveaway or other activity of your choosing) will be published and promoted on the conference schedule. Time slots will be communicated by LF Sponsor Services and may not overlap conference sessions. 

Social Media Promotion: 1 group post and 1 re-share from the Agentic AI Foundation X (Twitter) account. Please confirm the X handle you would like tagged on the group post. 

Access to Event Press/Event Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach. 

Recognition During Opening Keynote Session: The emcee will recognize the sponsor by name & logo during the opening keynote session.

Logo Recognition in Pre-Conference Email Marketing, on Event Signage, and Website: Sponsor will haver their logo on in-person event signage, in email marketing, and event website.

Marketing Kit: Custom graphics and social media posts provided to promote your attendance and presence at the event. 

Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. 

Exhibit Space: A booth space is included with your sponsorship. The booth space includes (1) table top, (1) tabletop sign with logo, (2) chairs, 5 amps of power, a power strip, and WIFI. 

Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided. 

Complimentary Conference Attendee Passes: 
Sponsors receive a number of passes to the event based on sponsorship level.

Platinum: 10 passes

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.

Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.

20% Conference Attendee Pass Discount:

Sponsors receive a 20% off code for any additional conference attendee passes.

20% Code: AGNTMCPCONJAPAN26

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the general discount code on the last page of registration.

Post Event Data Report: Provides event demographics and additional details on event performance.

GolD Deliverables

Social Media Promotion: 1 group post from the Agentic AI Foundation X (Twitter) account. Please confirm the X handle you would like tagged on the group post. 

Access to Event Press/Event Analyst List: The contact list will be shared approximately 1 week prior to the event for your own outreach. 

Recognition During Opening Keynote Session: The sponsor will be recognized by logo during the opening keynote session.

Logo Recognition in Pre-Conference Email Marketing, on Event Signage, and Website: Sponsor will haver their logo on in-person event signage, in email marketing, and event website.

Marketing Kit: Custom graphics and social media posts provided to promote your attendance and presence at the event. 

Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. 

Exhibit Space: A booth space is included with your sponsorship. The booth space includes (1) table top, (1) tabletop sign with logo, (2) chairs, 5 amps of power, a power strip, and WIFI. 

Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided. 

Complimentary Conference Attendee Passes: 
Sponsors receive a number of passes to the event based on sponsorship level.

Gold: 5 passes

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.

Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.

20% Conference Attendee Pass Discount:

Sponsors receive a 20% off code for any additional conference attendee passes.

20% Code: AGNTMCPCONJAPAN26

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the general discount code on the last page of registration.

Post Event Data Report: Provides event demographics and additional details on event performance.

startup & local Deliverables

Recognition During Opening Keynote Session: The sponsor will be recognized by logo during the opening keynote session.

Logo Recognition in Pre-Conference Email Marketing, on Event Signage, and Website: Sponsor will haver their logo on in-person event signage, in email marketing, and event website.

Marketing Kit: Custom graphics and social media posts provided to promote your attendance and presence at the event. 

Collateral Distribution: There is an opportunity for the sponsor to provide (1) collateral item to the event staff for public display in a prominent location near registration. 

Exhibit Space: A booth space is included with your sponsorship. The booth space includes (1) table top, (1) tabletop sign with logo, (2) chairs, 5 amps of power, a power strip, and WIFI. 

Lead Retrieval License: Your sponsorship includes (1) lead retrieval license that you may use to collect attendee contact information at your booth. App only, no physical device is provided. 

Complimentary Conference Attendee Passes: 
Sponsors receive a number of passes to the event based on sponsorship level.

Startup & Local: 2 passes

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the discount code on the last page of registration.

Please email Marissa Nino if you need your sponsor code for the complimentary passes re-sent to you.

20% Conference Attendee Pass Discount:

Sponsors receive a 20% off code for any additional conference attendee passes.

20% Code: AGNTMCPCONJAPAN26

To register your passes, click the registration link here, select “Sponsor” from the dropdown and enter the general discount code on the last page of registration.

Post Event Data Report: Provides event demographics and additional details on event performance.

Exhibit booth spaces includes:

  • (1) Tabletop with tablecloth
  • (1) Tabletop Sign with Logo
  • (2) Chairs
  • 5 amps of Power and (1) Power Strip
  • Shared conference wifi with exhibitors and attendees

You may bring custom tablecloths, pop-up banners or back walls, or anything that fits within your 2M (width) x 2M (length) footprint and is under 2.5M in height. Materials may not go outside your footprint. Pop up items must be quickly assembled by booth staff only (no specialized labor) and no power tools are allowed.

If you have any questions about tabletops or what you can bring in, please email [email protected].

Storage Onsite: Please store your empty boxes underneath your tabletop exhibit. There is no provided storage onsite.

AV Upgrades

Coming Soon!

Additional Power

Each tabletop exhibit comes with 5 amps of power for multiple devices and one power strip. This is usually enough for a booth with a monitor, a couple of laptops and personal items. If you would like to order additional power, please email Marissa at [email protected].

Additional Internet

Each booth package includes shared conference Wi-Fi free of charge.

If running technical demos, we strongly recommend hard-wire internet. If you require hard-wired internet for your booth, please email Marissa at [email protected] with your preferred connection speed and number of connections. This is the only approved alternate internet option, no wireless connections and routers are permitted as these items typically don’t work onsite.

Tech Best Practices

  • DO purchase a wired connection if your booth is planning a demo or other internet-dependent activity.
  • Do NOT bring outside equipment that requires power (outside of personal devices such as cell phones and laptops) into the venue. 
  • Do NOT bring audio devices or order speakers. Speakers are not allowed, and general exhibitor noise level cannot exceed 50 decibels. If noise level is disruptive in any way, CNCF and the Linux Foundation reserve the right to request for adjustments to be made. 
  • Do NOT play videos on loop with audio. 
  • Do NOT channel bond. Use the 2.4 GHz channel. If using the 5 GHz channel, it should be on 20 MHz wide.
  • Do NOT use Wi-Fi hotspots, and avoid setting up your own network in the Solutions Showcase. These are unlikely to function well and will slow wireless down for everyone else. 
  • Do NOT use Chromecasts, Apple TV, or similar wireless casting/networked AV devices.
  • DO bring any HDMI, Ethernet, or other required adapters for your laptop or other playback devices.
  • DO download slide decks and large files ahead of the event.
  • DO remember to bring power adapters!

Our onsite lead retrieval provider will be announced in August.

Each sponsor receives (1) unlimited license with their sponsorship for collecting attendee contact information at your onsite booth. Lead retrieval license with ExpoGenie is unlimited and can be used simultaneously across multiple personal devices. If you would like to rent an additional physical device, email Marissa Nino at [email protected] for a quote.

Lead Retrieval Rules + Regulations

  • Lead retrieval devices may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, LF reserves the right to remove all leads scanned for that day.
  • All attendees must verbally consent prior to scanning their name badge.
  • Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
  • Handle your lead retrieval device(s) with care and do not leave any device(s) unattended at your booth. A replacement fee of $1,500 USD will be assessed for any lost, damaged, or stolen device.
  • For privacy reasons, phone numbers will NOT be included in any lead reports. You will only receive the names and attendee lead report data listed above for leads you’ve scanned at your booth with consent of event attendees.  If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually to the notes field for each lead or you may create a custom question for this purpose.

Lead Report Data

The following attendee information will be included in the lead report: 

  • First name
  • Last name
  • Job title
  • Company name
  • Email address
  • Physical address incl. country, city, state, zip code/postal code
  • Industry
  • Custom qualifiers (if applicable)

No Phone Numbers
For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.

GDPR + Data Privacy

All Linux Foundation events are fully GDPR compliant. By registering and attending this event, all participants agree to the Linux Foundation’s Privacy Policy, which includes the following language:

In order to facilitate networking and business relationships at the event, you may choose to visit a third party’s booth or virtual booth or to access sponsored content. You are never required to visit third party booths or to access sponsored content. When visiting a booth (e.g. by clicking on a third party’s logo in the exhibit hall or exhibitor directory, and any actions within the booth thereafter including viewing resources), accessing swag or virtual swag provided by sponsors, or by participating in sponsored activities, the third party will receive some of your registration data. This data includes your first name, last name, title, company, address, email, standard demographics questions (i.e. job function, industry), and details about the sponsored content or resources you interacted with. If you choose to interact with a booth or virtual booth or access sponsored content, you are explicitly consenting to receipt and use of such data by the third-party recipients, which will be subject to their own privacy policies.

Shipping Instructions

Each company is responsible for shipping and tracking their own exhibit materials to and from the conference. If you plan to ship items for your booth, please read the shipping and material handling instructions carefully as documentation and payment is required prior to delivery. 

Advance Warehouse Shipping Information

Coming Soon!

Inbound Shipments to Advance Warehouse

Coming Soon!

Provide Tracking Information

Please submit all tracking numbers for your shipments via the form below so that we can ensure that your items are delivered to the conference venue.

Shipping Tracking Form for Sponsor Services Team

Coming Soon!

Onsite Security + Storage

Please do not leave valuable items unattended at your booth. Take valuables such as laptops to your hotel room overnight. Any left-behind items after 11 September will be discarded at the sponsor’s expense.

Neither the Linux Foundation, the venue, staff, or third-party vendors will be held liable for lost or stolen items.

Coming Soon!

Outbound Shipping Instructions + Information

Coming Soon!

Please see the schedule page for the full conference agenda including keynotes, sessions, social events, and other activities. 

Sponsor Content Recommendations -Coming Soon!

Conference Logos

Official conference logos are available for download below:

Black logo file

White logo file

Graphics ready for use:

Social Snackable

Email Event Header

Twitter Event Graphic

Event Zoom Background

If you are looking for a different file type, please email [email protected] with your file request.  

Please see the most up-to-date health and safety information on the health + safety page of the event site.

Please familiarize yourself with the code of conduct before attending the event.

Sponsors

Platinum

Gold