Co-Located Events Sponsor Guide

General Information

Thank you for your support of the KubeCon + CloudNativeCon North America 2025 CNCF-hosted Co-Located Events taking place in-person on Monday, November 10.

Please click through the tabs on this page to access information on exhibiting at the conference.

Event Lead

Ashlee Carlson will be your main point of contact for sponsorship deliverables for the following events.

KubeCon + CloudNativeCon Sponsorship questions: For questions regarding your KubeCon + CloudNativeCon sponsorship, please contact sponsorservices@cncf.io.

For Co-Located event specific CFP, Keynote, and speaker questions, please reach out to Stacy Orlick.

Registration

Register here as a “Co-Located Event Sponsor” (towards the bottom of the list) using the sponsor code that was emailed to you in the Voucher Code field.

You receive a number of complimentary in-person All Access passes with your sponsorship. These include CNCF-hosted Co-located Events (Monday) AND KubeCon + CloudNativeCon (Tuesday-Thursday). However, if your company is also a KubeCon + CloudNativeCon Sponsor, please note the registration code you receive with the KubeCon + CloudNativeCon sponsorship only include access to KubeCon + CloudNativeCon and does NOT provide all-access to the CNCF-hosted co-located events. You are welcome to use these for whomever you like, whether for employees or customers. All in-person registrations include access to any virtual portions of the event.

Follow these steps to register for your All Access Pass:

Use the registration link here
Select “ Co-Located Event Sponsor” (towards the bottom of the list, you may need to scroll)
Enter your code in the Voucher Code field when the page refreshes

Marketing

Looking to promote your sponsorship at KubeCon + CloudNativeCon? Use the marketing resources below!

MARKETING KIT coming soon!

Venue

This year’s in-person event will take place at the following venue:

Georgia World Congress Center, Building B
285 Andrew Young International Blvd NW, Atlanta, GA 30313

Please see our Hotel & Travel page for information on booking accommodations at the hotel as well as transportation options.

If you have any questions regarding your sponsorship benefits, please contact Ashlee Carlson.

We look forward to welcoming you to Atlanta!

Booth hours

*Schedule subject to change; check back frequently; final hours to be announced in pre-event sponsor information email the week before the event.

All times are in Eastern Standard Time (EST | GMT-5).

Booth Setup: Monday, November 10, 7:00 – 9:00am

We recommend picking up your badge from 7:00 – 7:30am to avoid attendee traffic. We will have the registration help desk available for co-located event sponsors in case you encounter delays picking up your badge.
During this time*, you may put one type of swag on the chairs or on the table in the back of your Co-Located event room.
*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Booth Hours: Monday, November 10, 9:00 – 5:30pm

Reception 5:30pm – 7:00pm
You are not expected to staff your booth during the reception.

Booth Teardown: Monday, November 10, 5:30pm – 7:00pm

Please note that access to the KubeCon + CloudNativeCon Solutions Showcase ends at 5:00pm. Please plan accordingly if you intend to move materials from your tabletop into the Showcase.

Due Dates

***Sponsors will receive a Google form to submit deliverables directly to their inbox on September 23. Please look out for this form and submit it by the specified deadline. ***

Diamond

October 9: Advance warehouse delivery start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite

October 10:

Logo in .svg format due / Confirm logo and URL on website
Confirm use of tabletop sponsor space
Confirm X (previously Twitter) Handle
Confirm use of lead retrieval device
Provide Giveaway Description
150 word email blast content due (no images)

October 20: Hardline Internet early bird order deadline

October 20: Additional power order deadline

October 30: AV order deadline

November 3: Advance warehouse delivery deadline (see shipping for additional details)

November 7: Register attendees by this date

Bookable Meeting Room:
Diamond sponsors have access to a meeting room that can be booked in 1-hour increments. The room will be set for 20 boardroom style and has basic power. There is no AV. The room location can be found in the schedule. Please review the schedule and email Ashlee Carlson with your preferred time slot, as well as a second option.

Platinum

October 9: Advance warehouse delivery start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite

October 10:

Logo in .svg format due / Confirm logo and URL on website
Confirm use of tabletop sponsor space
Confirm X (previously Twitter) Handle
Confirm use of lead retrieval device
Provide Giveaway Description

October 20: Hardline Internet early bird order deadline

October 20: Additional power order deadline

October 30: AV order deadline

November 3: Advance warehouse delivery deadline (see shipping for additional details)

November 7: Register attendees by this date

Gold + Start-up

October 9: Advance warehouse delivery start date (see shipping for additional details) – Fill out shipping tracking form so we know to locate your packages onsite

October 10:

Logo in .svg format due / Confirm logo and URL on website
Confirm X (previously Twitter) Handle
Provide Giveaway Description

November 3: Advance warehouse delivery deadline (see shipping for additional details)

November 7: Register attendees by this date

Deliverables

DIAMOND Deliverables

Speaking Opportunity: Diamond sponsors receive a 5-minute keynote speaking opportunity. Please see the speaking opportunity tab for more information.

Recognition in Opening Session: Diamond sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

NEW! Bookable Meeting Room: Diamond sponsors have access to a meeting room that can be booked in 1-hour increments. The room will be set for 20 boardroom style and will have basic power. The room location will be shared closer to the event. Please review the schedule and email Ashlee Carlson with your preferred time slot, as well as a second option.

Email to Opt-In Attendees

Diamond sponsors have the opportunity to include a 150-word message in a pre OR post-conference email shared with other diamond messages to attendees who opted in to receive sponsored content. This can include hyperlinks, but no images.
Submit your content through the Google form you receive to your inbox. CNCF will send emails on a conference-branded email template on behalf of the sponsor. Attendee contact details will not be shared.
The pre-conference email will be sent out the Tuesday before the event (tentatively).
The post-conference email will be sent out on the Tuesday after the event (tentatively).
Messages can thank attendees, promote a session, encourage attendees to download marketing materials, visit your tabletop, visit your website, contact you, etc.

Social Media Post From @KubeCon_ Handle:

CNCF will create and post the content for social media mentions. Diamond sponsors receive 1 group post with other sponsors. No action is required on your part.

Mobile Schedule Branding:

Diamond sponsors will have their company logo displayed on the mobile schedule on Sched.com.

Recognition On Event Website and Event Signage:

Diamond sponsors will have their logo displayed on the event website and on in-person event signage.

Conference Attendee Passes:

Sponsors receive a number of all-access passes to the event based on sponsorship level. Passes include access to all CNCF-hosted co-located events on Monday and access to KubeCon + CloudNativeCon on Tuesday – Thursday.

Diamond: 5 passes

To register your passes, click the registration link here, select “Co-Located Event Sponsor” as the registration type and enter your code in the Voucher Code field when prompted.

Please email your event lead (Ashlee Carlson) if you need your sponsor code for the complimentary passes re-sent to you.

Attendee Swag/Giveaway (optional):

In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event*. Otherwise, giveaways may be set out on a table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:

It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
It IS permitted to use any branding found in this GitHub repo
Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).

Items must be approved by CNCF before the event.

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Table Top Sponsor Space and Lead Retrieval:

Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.

Platinum Deliverables

Recognition in Opening Session: Sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

Social Media Post From @KubeCon_ Handle:

CNCF will create and post the content for social media mentions. Sponsors receive 1 group mention with other sponsors. No action is required on your part.

Mobile Schedule Branding:

Sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.

Recognition On Event Website and Event Signage:

Sponsors will have their logo displayed on the event website and on in-person event signage.

Conference Attendee Passes:

Platinum: 4 passes

To register your passes, click the registration link here, select “Co-Located Event Sponsor” as the registration type and enter your code in the Voucher Code field when prompted.

Please email your event lead (Ashlee Carlson) if you need your sponsor code for the complimentary passes re-sent to you.

Attendee Swag/Giveaways (optional):

It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
It IS permitted to use any branding found in this GitHub repo
Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).

Items must be approved by CNCF before the event.

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Table Top Sponsor Space and Lead Retrieval:

Platinum sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.

Gold + Start-up Deliverables

Recognition in Opening Session: Sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.

Social Media Post From @KubeCon_ Handle:

CNCF will create and post the content for social media mentions. Sponsors receive 1 group mention with other sponsors. No action is required on your part.

Mobile Schedule Branding:

Sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.

Recognition On Event Website and Event Signage:

Sponsors will have their logo displayed on the event website and on in-person event signage.

Conference Attendee Passes:

Gold / Start-Up: 2 passes

To register your passes, click the registration link here, select “Co-Located Event Sponsor” as the registration type and enter your code in the Voucher Code field when prompted.

Please email your event lead (Ashlee Carlson) if you need your sponsor code for the complimentary passes re-sent to you.

Attendee Swag/Giveaways (optional):

Sponsors may provide (1) giveaway item/swag for attendees at the event to be set out on the chairs or swag table in the back of the the session room. If you wish to put your items on each chair in the session room, please do so during set-up hours the morning before the event*. Otherwise, giveaways may be set out on a table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:

It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
It IS permitted to use any branding found in this GitHub repo
Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts as we are a peanut-free environment (e.g. chocolate, candy, granola bars).

Items must be approved by CNCF before the event.

Gold and start-up sponsors, though they do not have tabletops, may provide a single kind of giveaway/swag item to attendees. This could be something like a t-shirt, hat, sticker, literature, etc. Please ship your giveaways to the Co-Located event room, where you will find your shipments when you arrive for set up. Sponsors are responsible for setting out their giveaways on the table in the back of the room, or you may place giveaways on the chairs before the event begins*.

*If you are sponsoring a half-day event that begins in the afternoon, you may set your swag/giveaways out during lunch when the room is transitioned.

Please provide your shipping information on this form.

Speaking Opportunity

Diamond sponsors receive a 5-minute keynote speaking opportunity.

Please reach out to Stacy Orlick with any questions.

Session content must meet CFP requirements and is subject to approval by CNCF and/or the event Program Committee.
Sales and marketing pitches are prohibited.
The Linux Foundation is committed to a diverse and inclusive community. To this end, all talks/sessions with more than one speaker are required to include at least one woman or gender non-confirming participant. All-male panels will not be accepted.
The Linux Foundation is dedicated to providing a harassment-free experience for participants at all of our events. We encourage all submitters to review our complete Code of Conduct.

Event room NUMBERS

Coming soon! Please check back frequently for updates.

Shipping

Shipping Instructions

Each company is responsible for shipping and tracking its own exhibit materials to and from the conference. CNCF and the Linux Foundation is not liable for any lost, stolen, or damaged shipments.

If you plan to ship items for your booth, please read the shipping and material handling instructions on this page carefully as documentation and payment will be required prior to delivery. The official logistics service provider for this event is Freeman.

You will need a FreemanOnline account to order shipping and material handling services for your booth. If your company does not have a FreemanOnline account, contact Freeman at TurnkeyExhibits@freeman.com to request a new account.

Not sure if you have an existing account? Go to FreemanOnline, click “Login” in the top right corner, and then “Create an Account”. Search for your company name. If your company doesn’t show up in the results, contact Freeman to create a new account for your company.

Review the FreemanOnline Shipping Instructions carefully
Make sure to download Co-Located Event Specific shipping label*
- Failure to use the correct shipping label may result in a delay in delivery to your booth

—> AFTER YOU SHIP: FILL OUT THE SHIPPING NOTIFICATION FORM* <—

* If you do not use the co-located event specific shipping label and fill out the Shipping Notification Form, it will cause delays in getting your packages to your co-located event booth.

Inbound Shipments to freeman advance warehouse

To ensure on-time delivery to your booth, we recommend shipping to Freeman’s advance warehouse. Freeman will accept shipments at the warehouse no earlier than Thursday, October 9. All shipments received after Monday, November 3, 3:30 PM EST will incur additional late fees and may not be delivered to your booth in time.

Shipments are accepted at the warehouse Monday through Friday between 9:00 AM and 3:30 PM Eastern Standard Time.
Certified weight tickets must accompany all shipments.
If required, provide your carrier with this phone number: +1 888 508-5054

All shipments to the advance warehouse must be sent to the following address:

[Insert Exhibiting Company Name and Co-located Event Booth Number]
[Insert Co-located Event Name]
KubeCon + CloudNativeCon North America 2025
C/O Freeman
841 Joseph E Lowery Blvd NW
Atlanta, GA 30318
USA

Download the Co-located Event specific advance warehouse shipping labels from FreemanOnline and label each package clearly with:

Exhibitor Company Name
Co-Located Event Name
Booth Number
Exhibitor Onsite Contact + Mobile Phone Number
Package Nr.: _ of _

Inbound Shipments to Georgia World Congress Center

Freeman will accept shipments at the conference venue no earlier than Saturday, November 8. Shipments arriving prior to this date will be refused by the venue.

Any charges incurred for early freight accepted by the facility will be the responsibility of the exhibitor.
Certified weight tickets must accompany all shipments.
If required, provide your carrier with this phone number: +1 888 508 5054

Shipments to the conference venue must be sent to the following address:

[Insert Exhibiting Company Name and Co-located Event Booth Number]
[Insert Co-located Event Name]
KubeCon + CloudNativeCon North America 2025
Georgia World Congress Center
C/O Freeman
285 Andrew Young International Blvd NW
Atlanta, GA 30313
USA

Download the Co-located Event specific show site shipping labels from FreemanOnline and label each package clearly with:

Exhibitor Company Name
Co-Located Event Name
Booth Number
Exhibitor Onsite Contact + Mobile Phone Number
Package Nr.: _ of _

Inbound + Outbound Marshalling Yard Information

This event uses a marshalling yard for staging of truck deliveries and pickups from the event site. Carriers must check in at the marshalling yard before arriving at the Georgia World Congress Center docks. The marshalling yard does not accept deliveries; it is only a staging area. See here for the marshalling yard information, hours, and full instructions.

Georgia World Congress Center Marshalling Yard
362 Ivan Allen Jr Blvd
Atlanta, GA 30313

Provide Tracking Information

Please submit all tracking numbers for your inbound Co-Located event shipments through the Shipping Tracking Form so that we can help ensure your items are delivered to the conference venue and the correct booth. If you do not fill out this form, we will not know to account for your shipments onsite which could result in a delayed delivery to your tabletop.

FILL OUT SHIPPING TRACKING FORM*

* If you do not use the co-located event specific shipping label and fill out the Shipping Notification Form, it will cause delays in getting your packages to your co-located event booth.

Courier Deliveries + Outbound Shipments

Please DO NOT instruct or schedule any couriers (e.g. UPS, FedEx) to deliver or pick up parcels to/from your booth directly as they will not be permitted to access the event space. Any inbound deliveries should be sent to Freeman and they will deliver the items to your booth.

All outbound shipping must be coordinated with Freeman. Please visit Freeman’s shipping help desk in the exhibit hall to make arrangements or submit your outbound paperwork in advance through FreemanOnline. Third-party shipping companies or couriers will not be permitted to enter the exhibit hall to pick up parcels. You may either use Freeman’s own outbound shipping services or have them store your outbound shipments at Freeman’s warehouse and your courier can pick them up at the warehouse.

Material Handling

Freeman is the exclusive provider of material handling services for this event. Material handling includes unloading and storing your exhibit materials, delivering to the booth, handling of empty containers to and from storage, and removing of material from the booth for reloading onto outbound carriers, and operating motorized equipment such as forklifts. Please refer to FreemanOnline for rates and order instructions. Motorized vehicles such as trucks, vans, or cars operated by exhibitors or exhibitor-appointed contractors are not permitted to enter the exhibit halls at any time including move-in and dismantling hours. All vehicles must be unloaded and loaded outside at the loading docks.

Hand carrying

Sponsors may carry small, lightweight items into the venue by hand. Keep in mind that the walking distance from the nearest parking garage to the exhibit hall may be longer than expected. We do not recommend carrying heavier items by hand. Any materials that require the use of wheeled or mechanical equipment, such as dollies or flatbeds, must be delivered via the loading docks and are prohibited in the venue lobbies or hallways.

Tabletop Displays (Diamond and platinum only)

Rendering of a table with a white tablecloth and 2 chairs behind it.

Diamond and platinum sponsors receive a 6ft x 4ft space which includes:

(1) 6ft (l) x 2ft (w) x 30in (h) black skirted table
(2) chairs
(1) lead retrieval device & license
(1) triple outlet power strip, located at the back of the space (we will plug your monitor into this by default)
(1) wastebin
Shared conference wifi

Notes:

Materials MUST fit within your 6ft x 4ft space.
Pop-up banners no wider than 6ft or taller than 8ft are permitted behind your table. Smaller banners must fit behind your table. No hard walls or walls that require power tools for assembly.
Nothing may be affixed to walls behind the table.
Materials cannot be placed in front of your booth.
Any boxes, shipments, giveaways, and additional materials MUST fit under your table or be moved to storage. Aisles must be kept clear.
You may bring your own tablecloth.
Please be courteous of neighboring booths.
Don’t forget power adapters and converters!
Please review the Booth Staff Guidelines for best practices regarding your booth

Diamond and Platinum sponsors may order additional power, hardline internet, and AV. See below for more details.

ADDITIONAL AV EQUIPMENT

If you would like to rent monitors, laptops, or other audio/visual equipment for your booth, please order directly from our vendor, AV Strategies. Please complete the online AV Order Form no later than Monday, October 30. Payment by credit card is to be made directly to AV Strategies.

If you have any questions about your AV order, please contact:

AV Strategies
Phone: +1 855-879-3950
Email: tradeshow@avstrategies.ca

DEADLINE: Monday, October 30

ADDITIONAL POWER

All electrical orders must be placed through Edlen’s online order website no later than Monday, October 20.

Navigate to the KubeCon + CloudNativeCon North America 2025 event
When asked for Booth Number, please put the Co-located event name AND your company name if you have not yet been assigned a booth number
When asked to select your booth type, please select “Table Top”
When asked for booth measurements, please enter 6ft for length and 4ft for width
To order additional power, you must order an outlet (under electrical outlets) AND labor. If you need more than one additional plug point, please order a power strip or cube tap (3 plugs).

PLEASE READ:

Each tabletop includes (1) 5 amp power drop and (1) triple socket power strip located behind your table.
Installation and dismantling labor is required to be purchased through Edlen. Exhibitors can opt to pre-purchase that labor (at a minimum 1hr install and 0.5hr dismantle), however, all labor and materials are invoiced per actuals following the installation.
Outlets come with a single plug point if you only need to plug in one device to additional power.
If you have ordered a monitor, you do not need to order additional power, as we will plug it in to the power strip that comes with your table. You might consider additional power if you are bringing multiple devices.
Please make sure you bring the correct power adapters and converters for your electronic devices.
Onsite orders for additional power may not be fulfilled onsite. Please order early.

For assistance with your electrical order for standard booths, please contact:

Edlen
Phone: +1(404) 223-8400
Email: Atlanta@edlen.com

DEADLINE: Monday, October 20
Price subject to increase after this date.

HARD-WIRED INTERNET

We strongly recommend hard-wired internet for all technical demos and internet-dependent activities in your booth. If you require hard-wired internet for your booth, please place your order through the CCLD Networks e-commerce site.

You will be asked to provide your booth number. If you do not have your booth number yet, please enter Z. Contact the CCLD Networks team at info@ccld.net to update your order once your booth number is confirmed.

Submit your order and payment by Monday, October 20, to take advantage of the early bird pricing. Orders submitted after this date will be charged at the standard rate. Please place your order in advance to ensure availability.

If you have questions about your internet order, please contact:

CCLD Networks
Phone: 404-222-5500
Email: info@ccld.net

DEADLINE: Monday, October 20
Price subject to increase after this date.

Lead retrieval (Diamond and platinum only)

Lead retrieval is offered to Diamond and Platinum sponsors with tabletops only.

IMPORTANT: If you are also sponsoring KubeCon + CloudNativeCon, your lead retrieval for your Co-Located events will be shared with your KubeCon + CloudNativeCon account.

LEAD RETRIEVAL

Setup instructions for the physical lead retrieval devices will be shared approx. 2 weeks prior to the event.

Each sponsor receives (1) lead retrieval device + (1) license with their sponsorship for collecting attendee contact information at your onsite booth.

Lead Retrieval Rules + Regulations

Lead retrieval devices may be used to scan attendee badges within your exhibit booth ONLY. Scanning attendee badges in aisles, lounges or anywhere outside of your booth is not permitted. If lead retrieval devices are used outside of a sponsor’s booth, CNCF reserves the right to remove all leads scanned for that day.
All attendees must verbally consent prior to scanning their name badge.
Adhere to our onsite health + safety guidelines in the exhibit hall. It is each sponsor’s responsibility to manage crowds in their booth and adjacent aisles.
Handle your lead retrieval device(s) with care and do not leave any device(s) unattended at your booth. A replacement fee of $1,500 USD will be assessed for any lost, damaged, or stolen device.
Phone numbers are NOT included on lead retrieval lists.

Lead Retrieval Options

Please submit your choice of lead retrieval via the Sponsor Google Form. You may choose from the following options:

Option 1: Physical Lead Retrieval Device(s)

Select this option if you would like to receive the physical lead retrieval device(s) that are included in your sponsorship. In addition to the physical devices, you may download the Cvent LeadCapture app to personal mobile iOS or Android devices. However, each device requires a separate license so please remember to purchase additional licenses as needed.

Option 2: Mobile App Only

Select this option if you don’t want to receive the physical lead retrieval device(s) that are included in your sponsorship and will use the lead retrieval app on your own personal devices only. You will activate the provided license(s) on our own mobile iOS or Android device(s) and you have the option to purchase additional licenses if needed. Requires iOS 14.1 or later or Android 8.0 or later.

Option 3: No Lead Retrieval

Select this option if you don’t want to collect leads onsite and won’t use the lead retrieval devices or app.

Lead Report Data

The following attendee information will be included in the lead report:

First name
Last name
Job title
Company name
Email address
Physical address incl. country, city, state, zip code/postal code
Job Function
Industry
Custom qualifiers (if applicable)

No Phone Numbers

For privacy reasons, phone numbers will NOT be included in the lead reports. If you wish to record attendees’ phone numbers, feel free to ask them for this information and add it manually as a note for each lead or create a custom question for this purpose.

Storage

Limited storage space will be available for sponsors to store boxes or giveaways during the conference free of charge. The storage rooms listed below will be available throughout the conference starting on Monday, November 10 during move-in hours, from 7:00am – 5:00pm. It will be shared by all sponsors on a first come first serve basis. Storage space cannot be reserved. Please be considerate of other sponsors and stack your boxes to take up as little space as possible. Do not use the storage room for personal belongings, luggage, or valuables.

Level 2 – B202, B204
Level 3 – B301

Items must be removed from the above locations by the end of the co-located events on November 10.

There is also storage in the Solutions Showcase (this is the same storage as KubeCon + CloudNativeCon) that is open for set-up hours beginning at 8:00 on November 10. It will be shared by all event sponsors on a first come first serve basis. Please do not leave valuables unattended. Please note you will need a “sponsor” badge to access the Solutions Showcase on November 10, which opens for set-up at 8:00.

Any left-behind items may be discarded at the sponsor’s expense.

Please do not leave valuable items in this room or unattended at your booth. Please take valuables such as laptops to your hotel room or visit the exhibitor services desk if you have any questions about storing items elsewhere overnight. Neither CNCF, the Linux Foundation, Servis, nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.

Security

Please do not leave valuable items unattended at your tabletop display (diamond & platinum sponsors). Please take valuables such as laptops to your hotel room or visit the exhibitor services desk if you have any questions about storing items elsewhere overnight.

Any left-behind items may be discarded at the sponsor’s expense.

Neither CNCF, the Linux Foundation, Freeman, the venue, nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.

RULES + REGULATIONS

To ensure a safe and enjoyable event experience for all attendees, please adhere to the following rules and regulations. This list is not exhaustive. Please read ALL sections in this guide carefully to familiarize yourself with additional guidelines specific to sponsorship benefits and deliverables.

Code of Conduct

The Cloud Native Computing Foundation (CNCF) is dedicated to providing a harassment-free experience for participants at all of our events. All participants are expected to behave in accordance with our Code of Conduct. Sponsors must not use sexualized images, videos, activities, giveaways, or other material, or otherwise create a sexualized environment.

CNCF reserves the right to remove anyone from the event if it is determined that their participation or behavior creates a disruption or hinders the event or the enjoyment of the event by other attendees.

Livestreaming + Rebroadcasting

It is prohibited to record, copy, reproduce, live stream, rebroadcast, or otherwise distribute recordings, live streams, or broadcasts of events hosted by the Cloud Native Computing Foundation without first obtaining the express written permission of the Cloud Native Computing Foundation.

Photography + Videography

Sponsors are welcome to take pictures and videos within their designated booth space, but not outside of the booth space. Please keep aisles clear of any equipment. When taking pictures or videos of attendees inside the booth space, it is essential to get the approval of the participants first and to disclose the use of the photos or video to them. A photo or video release form for participants is recommended, especially if the footage will be used for commercial or promotional purposes.

Lead Retrieval

Lead retrieval devices and apps may be used to scan attendee name badges within the sponsor’s own exhibit booth ONLY. Scanning attendee badges in aisles, lounges, or anywhere outside of the booth area is not permitted. Lead retrieval at private offsite functions or sponsor-hosted events such as after-hour networking events, meet-ups, parties, etc. is strictly prohibited.

If lead retrieval devices or apps are used outside of a sponsor’s booth, CNCF reserves the right to delete the sponsors’ scanned leads and to exclude the sponsor from lead retrieval at future events.

Sponsor Branding + Activities

All sponsor activities, branding, advertising, promotional items, and collateral must be confined within each sponsor’s booth space and are prohibited anywhere outside of the booth including other areas within the co-located event space, the conference venue, all host hotels, offsite event venues, and any nearby public spaces within a one-kilometer radius of the event venue, all host hotels, and offsite event venues. Examples include business cards, flyers, or collateral left on tables or in seating areas, floor clings or markings, banners, billboards, or soliciting business outside of the designated booth space.

CNCF reserves the right to restrict and/or remove any sponsored activities, branding, promotional items, and collateral outside of designated booth spaces at the sponsor’s own expense.

Branding Guidelines

Please refer to the CNCF branding guide for detailed information on CNCF artwork, sponsor-branded booth graphics, giveaways, and swag.

Pets + Service Animals

There are no animal welfare facilities at the venue. To support animal welfare, no pets are permitted at the event except service animals. Service animals may only perform the tasks they are trained for. They may not be used for promotional activities.

Suitcasing or Outboarding

“Suitcasing” is the practice of participating in an event as an attendee and using that attendee access to solicit business from other attendees, exhibitors, or event participants.

“Outboarding” is the practice of setting up events, activities, exhibitions, or a booth in the event venue or its vicinity (e.g., in a hotel room, lounge, or meeting space, or at a nearby business) without authorization.

In both cases, the effect is to take the benefits of being a sponsor or exhibitor without having paid the fees (which are necessary for CNCF, a nonprofit organization, to be able to create and host the event), and to undermine the structures of the event around sponsorship and exhibition. Any attendees suitcasing or outboarding may have their access to the event revoked and may be barred from participating in future events. If you see a party suitcasing or outboarding at the event, please report it to the CNCF events team at the Exhibitor Services Desk.

Drug Policy

Use of recreational drugs, including all DEA-scheduled drugs (without a prescription) and all cannabinoids, is not permitted at the event. Such drugs are also not permitted as part of any giveaway or promotion at the event.

Firearms

The Cloud Native Computing Foundation (CNCF) and The Linux Foundation do not allow firearms, regardless of whether they are permitted or not, or whether they are concealed or not, to be brought into our events.

Additional Resources

Download our Best Practices Checklist to help guide you through the pre-event planning process and to make the most of your sponsorship benefits. The Onsite Booth Staff Guidelines are a handy tool to distribute to your team members ahead of the event to make sure they are familiar with the event before arriving onsite.