welcome
Thanks for being a sponsor at Open Observability Summit and OTel Community Day 2025. Below you will find information about your sponsorship deliverables. If you have questions at any time, please don’t hesitate to reach out to Christie Davis at cdavis@linuxfoundation.org.
We will continue to update this page with information as it becomes available, so please check back frequently!
General Information
Deliverables & Deadlines
See deadlines for each level of sponsorship below. Please send all deliverables to Christie Davis at cdavis@linuxfoundation.org by the deadlines listed below.
Diamond Deadlines
See deadlines for Diamond Sponsors below. Please submit all deliverables through the Google Form sent by Christie Davis at cdavis@linuxfoundation.org by the deadlines listed below.
Platinum Deadlines
See deadlines for Platinum Sponsors below. Please submit all deliverables through the Google Form sent by Christie Davis at cdavis@linuxfoundation.org by the deadlines listed below.
Gold + Start-up Deadlines
See deadlines for Gold and Start-Up Sponsors below. Please send all deliverables to Christie Davis at cdavis@linuxfoundation.org by the deadlines listed below.
Deliverables
DIAMOND Deliverables
Speaking Opportunity: Diamond sponsors receive a 5-minute keynote speaking opportunity. Please see the speaking opportunity tab for more information.
Access to Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees.
Recognition In Event Promotional Emails and Attendee Communications:
Your logo and link will be included in the emails.
Recognition in Opening Session:
Diamond sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.
Mobile Schedule Branding:
Sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.
Recognition On Event Website and Event Signage:
Sponsors will have their logo displayed on the event website and on in-person event signage.
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Diamond: 4 passes
To register your passes, click the registration link here, select “Sponsor Booth Staff” from the dropdown and enter the discount code on the last page of registration.
Please email Christie Davis if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event. Otherwise, giveaways may be set out on a table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event.
Please provide your shipping information on this form.
Table Top Sponsor Space and Lead Retrieval:
Diamond sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Platinum Deliverables
Recognition in Opening Session: Platinum sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.
Access to Opt-In Attendee Registration List:
List may be used for marketing purposes, and will include attendee contact information (with email address) of opt-in attendees.
Recognition In Event Promotional Emails and Attendee Communications:
Your logo and link will be included in the emails.
Mobile Schedule Branding:
Sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.
Recognition On Event Website and Event Signage:
Sponsors will have their logo displayed on the event website and on in-person event signage.
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Platinum: 2 passes
To register your passes, click the registration link here, select “Sponsor Booth Staff” from the dropdown and enter the discount code on the last page of registration.
Please email Christie Davis if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
In addition to what you give away at your table, sponsors may provide (1) giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event. Otherwise, giveaways may be set out on a table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event.
Please provide your shipping information on this form.
Table Top Sponsor Space and Lead Retrieval:
Platinum sponsors receive (1) lead retrieval device and a 6’x4’ footprint which includes (1) 6ft table, 2 chairs, and power. See the tabletop display section and lead retrieval section below for more detailed information.
Gold + Start-up Deliverables
Recognition In Event Promotional Emails and Attendee Communications:
Your company name and link will be included in the emails.
Recognition in Opening Session: Platinum sponsors will be recognized during the opening session verbally and with their logo on a “thank you to our sponsors” slide.
Mobile Schedule Branding:
Sponsors will have their company logo and link displayed on the mobile schedule on Sched.com.
Recognition On Event Website and Event Signage:
Sponsors will have their logo displayed on the event website and on in-person event signage.
Conference Attendee Passes:
Sponsors receive a number of passes to the event based on sponsorship level.
Gold/Start-Up: 1 pass
To register your passes, click the registration link here, select “Sponsor Booth Staff” from the dropdown and enter the discount code on the last page of registration.
Please email Christie Davis if you need your sponsor code for the complimentary passes re-sent to you.
Attendee Swag/Giveaway (optional):
Gold and Start-Up sponsors may provide (1) giveaway item/swag for attendees at the event to be set out the giveaway on the chairs in the session room during set-up hours the morning before the event. Otherwise, giveaways may be set out on a table in the back of the session room. Sponsor is solely responsible for set-up and distribution. Examples include T-shirts, bouncy balls, pens, chargers, plush toys, etc. Please review the rules and regulations:
- It is NOT permitted to use the conference logo and branding and/or Linux Foundation and CNCF logos and artwork on any swag or giveaways that are produced and/or distributed by sponsors. Examples include t-shirts, hats or other apparel, stickers, digital assets, and any other branded items whether offered for sale or as free giveaways. CNCF reserves the right to restrict the distribution of any unauthorized items before, during, and after the event.
- It IS permitted to use any branding found in this GitHub repo
- Sponsors may not distribute branded lanyards as giveaways to attendees, however, sponsor booth staff may wear their own company-branded lanyards at the event.
- It is not permitted to bring in outside food or beverage as giveaways, especially items that may contain nuts (e.g. chocolate, candy, granola bars).
Items must be approved by CNCF before the event.
Please provide your shipping information on this form.
Tabletop information
Diamond and platinum sponsors receive a tabletop display space which includes:
- (1) 6ft x 30in table with black drape
- (2) chairs
- (1) power strip
- (1) lead retrieval device + license
- Shared conference wifi
You may bring custom tablecloths, pop-up banners, small backwalls, or anything that fits within your 6ft x 4ft footprint and is under 8ft in height. Materials may not go outside your footprint. Subject to CNCF approval.
If you have any questions about tabletops or what you can bring in, please email cdavis@linuxfoundation.org.
Storage Onsite: Please store your empty boxes underneath your tabletop exhibit.
AV Upgrades
If you would like to rent monitors, laptops, or other audio/visual equipment for your booth, you may order directly from our vendor, AV Strategies. Please fill out the order form below no later than Monday, June 2.
For assistance with your monitor order, please contact:
AV Strategies
Fred Horsman
tradeshow@avstrategies.ca
cc cdavis@linuxfoundation.org
Additional Power
Each tabletop exhibit comes with one power strip. If you would like to order additional power, please order using the instructions here. Place orders by no later than Friday, June 6, to receive the advance discount pricing.
Additional Internet
Each booth package includes shared conference Wi-Fi free of charge. If running technical demos, we strongly recommend hard-wire internet. If you require hard-wired internet for your booth, place your order via the Smart City Internet Order Form to meet the advance order deadline no later than Friday, June 6. Please email customerservice@smartcitynetworks.com and copy cdavis@linuxfoundation.org if you have any questions and to submit your order form.
Shipping information
Shipping Instructions
Each company is responsible for shipping and tracking their own exhibit materials to and from the conference. If you plan to ship items for your booth, please read the shipping and material handling instructions carefully as documentation and payment is required prior to delivery.
Freeman’s Advance Warehouse Shipping Labels
Shipping Tracking Form for Sponsor Team
Advance Warehouse Shipping Information
- The Colorado Convention Center will not accept shipments directly to the venue. Please send all shipments to the Freeman advance warehouse.
- Ship early to avoid delays and save money
- Freeman will accept crated, boxed or skidded material beginning 8 AM MST on May 23, 2025 at the address below.
- Material arriving after 3 PM PST on June 17, 2025 will be received at the warehouse with an additional late fee after deadline
- Please note that the Freeman Warehouse does not accept uncrated freight (loose, pad-wrapped material and/or unskidded machinery), COD shipments, hazardous materials, freight requiring refrigerated or frozen storage, a single piece of freight weighing more than 5,000 pounds or a single piece of freight beyond the dimensions of 108″ H x 93″ W.
- Warehouse materials are accepted at the warehouse Monday through Friday between the hours of 8:00 AM – 3:00 PM
- Certified weight tickets must accompany all shipments.
- If required, provide your carrier with this phone number: (888) 508-5054.
Inbound Shipments to Advance Warehouse
Freeman will accept shipments at the advance warehouse no earlier than 8:00 AM MST on Friday, May 23. All shipments received after Tuesday, June 17, 3:00 PM MST will incur additional late fees and may not be delivered in time. All shipments to the warehouse must be sent to the following address:
OpenObservabilityCon and OTel Community Day 2025 – BlueBird Ballroom 1C Foyer
Open Source Summit North America 2025
C/O Freeman
Freeman
4493 Florence St
Denver, CO 80238
Download Freeman’s advance warehouse shipping labels and label each package clearly with:
Your Company or Exhibitor Name
Your Booth Number
Exhibitor Onsite Contact & Mobile Phone Number
Package Nr.: _ of _
Freeman’s Advance Warehouse Shipping Labels
Provide Tracking Information
Please submit all tracking numbers for your shipments via the form below so that we can ensure that your items are delivered to the conference venue.
Shipping Tracking Form for Sponsor Services Team
For questions regarding your shipment, please contact:
Ben Kussow
Ben.Kussow@freeman.com
Onsite Security + Storage
Please do not leave valuable items unattended at your booth. Take valuables such as laptops to your hotel room. Any left-behind items may be discarded at the sponsor’s expense.
Freeman offers off-site storage for empty crates, pallets, or larger items at a fee. Neither the Linux Foundation, the venue, Freeman nor their employees, staff, or third-party vendors will be held liable for lost or stolen items.
For questions regarding your shipment, please contact:
Ben Kussow
Ben.Kussow@freeman.com
Outbound Shipping Instructions + Information
A material handling agreement must be filled out for any shipment leaving the venue via Freeman. These forms can be completed onsite.
ALL of your exhibit materials need to be packed, labeled, and ready for shipping when you leave your tabletop exhibit. Freeman will be onsite to assist with any last minute updates!
Schedule
Please see the schedule page for the full conference agenda including keynotes, sessions, social events, and other activities.
marketing + pr
Sponsor Marketing Kit – Coming Soon!
The official conference hashtags are #OTelDay #OpenO11yDay
Sponsor content recommendations
Conference Logos
Official conference logos are available for download below:
If you are looking for a different file type, please email cdavis@linuxfoundation.org with your file request.
health + Safety
Please see the most up-to-date health and safety information on the health + safety page of the event site.
