KubeCon + CloudNativeCon Europe

KubeCon + CloudNativeCon Europe 2020 Keynote Speaker Guide


Thank you for being a keynote speaker at KubeCon + CloudNativeCon Europe 2020, which is rescheduled to August 13 – 16, 2020. Althoughwe highly recommend holding on booking your travel or hotel accommodations unless they are fully refundable in case we determine we do need to change this to a virtual event, due to the unprecedented impact of the COVID-19 global pandemic. Please check the Novel Coronavirus Update page for up to date information.

This is your official event keynote speaker guide, which contains pertinent information regarding deadlines and speaker responsibilities. Please bookmark this page for easy reference and continue to check back as the event gets closer as we will be adding additional keynote speaker information, such as on-site details, as they are available. If you have any questions, please email Nanci Lancaster.

Please click through the menu on the left of this page to access information.

Important Dates + Deadlines

  • Speaker Registration Deadline: Friday, February 21, 2020
  • Travel Fund Request Deadline: Friday, February 28, 2020
  • AV Requests Due: Friday, July 17, 2020
  • Meet with Co-Chairs Deadline: Friday, July 31, 2020
  • Presentation Deadline: Thursday, August 6, 2020
  • Walk-on Song Deadline: Friday, August 7
  • Keynote Stage Walk-Thru: August 13; See Calendar Invite for details


To confirm that you will be presenting, please go to the speaker-specific registration page to register as a speaker as soon as possible. If you previously purchased your registration, please email Nanci Lancaster and she will get your registration updated and any refunds processed.

Visa Letter Requests

If you require a visa letter, please register for the event, and then complete the visa letter request form.

We also ask that you please note the following:

  • Provision of a visa letter by Linux Foundation does not guarantee visa approval as final approval is made at the sole discretion of the government of the event’s host country.
  • The Linux Foundation strongly recommends requesting a visa letter at your earliest possible convenience and to contact your local Embassy/Consulate with any visa questions you may have.
  • Linux Foundation processes most visa letter requests in (3) business days.

Speaker Travel Funding

CNCF is able to provide travel funding on a case by case basis to speakers who are unable to pay for their own travel expenses and whose companies are not willing to provide assistance. The deadline to request travel funding was Friday, February 28. If you are in need of travel funding, please email speakers@cncf.io.

Note: Talk acceptance does not guarantee travel funding.

Venue Location

KubeCon + CloudNativeCon Europe 2020 will be held at the RAI Amsterdam in Amsterdam, The Netherlands.

RAI Amsterdam – Europaplein 24, 1078 GZ Amsterdam, The Netherlands

Hotel Accommodations

We have reserved blocks of rooms at several hotels and invite you to view this information on our Venue & Travel page.

Rooms may sell out in advance of the room block close rate – we encourage you to book early to secure a room at the conference rate.

We look forward to welcoming you to Amsterdam!


The schedule was announced on Wednesday, January 29, and posted on our website using Sched.com. You will receive an email directly from Sched.com asking you to create your account.

Please note that keynote sessions are 15-minutes each and sponsored keynote sessions are 5-minutes each. Keynote sessions occur each morning, August 14–August 16, 9:00AM to 10:25AM only. If you have a conflict with the timing of your talk or are having problems uploading your bio and photo, please contact Nanci Lancaster

AV Details + Requirements

Any additional AV requests are due by Friday, July 17

The keynote room will include:

  • Screen(s)
  • Projector(s)
  • Handheld + Lavalier Microphones
  • Confidence Monitors – Please feel free to add notes to your presentation deck; you may read these from the stage
  • Countdown Timer
  • Wireless Slide Advancer
  • Podium

NOTE: You will email your presentation to Nanci Lancaster in PowerPoint format only and we will upload to the projectors from backstage. If you require any additional AV, please email Nanci Lancaster with those needs by Friday, July 17. CNCF will make every effort to accommodate additional A/V needs; however, final approval for additional A/V requests will be made on a case-by-case basis.

Choosing Your Walk-On Song

Song choices are due by Friday, August 7

We are asking keynote presenters to send us the name of the song + artist they wish to have played as they are introduced to the stage. This will be 5-10 seconds of the song, so if there is a specific point in the song you wish to have played, please let us know. Send your song choice details to Nanci Lancaster by Friday, August 7.

Speaker PowerPoint Presentation Template

We designed an optional KubeCon + CloudNativeCon Europe PowerPoint template for our keynote speakers. Use of this template is not required but we do welcome you to use it for your convenience. Note: This template is specific to keynotes only.

Final Presentation + Co-Chair Meeting

Meet with Co-Chairs by Friday, July 31

Email final PowerPoint presentation to Nanci by Thursday, August 6

We strictly enforce a no-pitch, non-advertorial policy for all of our presentations, especially on the keynote stage. Leading up to the event, either Vicki Cheung and Constance Caramanolis, the co-chairs for Amsterdam, will contact you to review your presentation and ensure the messaging resonates with our audience. The deadline to meet with one of the co-chairs is Friday, July 31, and you must have a draft of your presentation at the time of the meeting.

Your final presentation slides are due by Thursday, August 6. You will email them directly to Nanci Lancaster in 16:9, PowerPoint format only.

Helpful Notes on Presentation Design

  • Obsolete, low-res (i.e., pixelated), and malformatted logos are an epidemic among conference presentations. High-res logos of over 1000 cloud native projects, products, and companies are available in the cloud native landscape and the serverless and member landscapes. All logos are in the card mode and can be found with Cmd-F or Cntl-F from your browser. Note that all of these logos are stacked, not horizontal, and include the name. The logos are all the most current (or you can open a pull request if they’re not). Also note that the text below the logo shows the proper capitalization of projects like gRPC and containerd. In particular, Alibaba Cloud, Amazon Web Services, Google Cloud, and Microsoft Azure have all changed their logos in the last couple years; please use their current one.
  • Please see the CNCF style guide which covers things like abbreviating Kubernetes as K8s not K8 or K8S.

Keynote Walk-Thru

Thursday, August 13

  • All keynote presenters are required to attend a 15-minute walk-thru of the keynote stage on August 13.
  • This walk-thru will allow you to become familiar with the stage, what to expect on show-day, go over any a/v needs you may have (example: playing a video) and to click through your slides. This is a great opportunity to see if any issues may arise and resolve them ahead of the event.
  • Please keep August 13 available for this walk-thru.

Your walk-thru time has now been assigned and calendar invites sent. If you foresee any issues with attending your walk-thru, please let Nanci Lancaster know as soon as possible to re-schedule.

Keynote Stage Setup

The keynote stage in Amsterdam will be what is known as a “thrust stage” and semi in the round seating layout designed to minimize the distance from the audience to the presenter. This unique design will allow our community to better connect with the presenters. There will be audience seating on three sides: front, left, and right of the stage. Because of this uniqueness, here are some tips to pay attention to when navigating the stage in order to address the audience on all sides:

  • One easy way to remember to make your stage movement is to present one complete thought to each section of the audience.  
  • With your next complete topic or thought, shift to the right or left and face the next seating section.  
  • There is no correct order or sequence. Just remember to make eye contact as much as possible in each of the seating sections. There are confidence monitors available facing each of these directions.
  • Just remember one thought…one direction, then shift to the next seating section.

Examples of what this stage looks like can be viewed on our CNCF YouTube playlist from our North America event in 2018, specifically Kelsey Hightower’s Keynote Recording, and  Photo 1, Photo 2, and Photo 3 from our Flickr album. You will have approximately 15 minutes to get a feel for this type of stage during your walk-through.

Promote Your Talk

We appreciate you spreading the word about #KubeCon #CloudNativeCon and your session – please find some sample tweets below to share on your social channels! Note: The short link to your session can be found on your session’s sched.com page, just below the title, to the left of the “Tweet” and “Share” buttons.

  • I just found out that my talk about [TOPIC] was accepted for a keynote at #KubeCon + #CloudNativeCon in Amsterdam in March! 🎉 Come see me on [DATE]! [SESSION LINK]
  • Going to #KubeCon + #CloudNativeCon EU in March? Come check out my keynote [SESSION NAME] on [DATE]. Hope to see you there! [SESSION LINK]
  • My first talk on [TOPIC] was just accepted for a keynote at #KubeCon + #CloudNativeCon in Amsterdam  – visit [SESSION LINK] to add my keynote to your schedule⚡️! 
  • Can’t wait for #KubeCon #CloudNativeCon EU! 👍 I will be speaking on [DATE] – Come see my keynote [TITLE] – Hope to see you there! [LINK TO SESSION]
  • Thrilled to have my session [SESSION TITLE] accepted for a keynote at #KubeCon + #CloudNativeCon in Amsterdam! Visit https://bit.ly/2GdccZK to check out the full lineup!

Contributed Content Opportunities

As your communications teams prepare for KubeCon + CloudNativeCon Europe, we’ve had several key publications express interest in having our members, speakers and sponsors contribute thought leadership collateral ahead of the show.

The opportunities listed below are optional, and open to everyone. We do however encourage you to participate to help build buzz, and shape the conversation heading into the show. In particular, this is a great way for speakers to raise their profile, and draw attention to your upcoming talk tracks.

Below please find the guidelines and publications.  We have changed the process for submitting news so please note: Please submit all final articles by completing this form https://forms.gle/Pcx2bmXXNbiwqALL6. Please submit only one article per company.

Please submit all articles by February 28, however, we encourage you to submit as early as possible as our media partners need time to get articles scheduled and may not be able to accommodate all.

Examples that were published previously:


  • The article must be vendor-neutral, and educational themed content
  • Focus on high-level concepts coming out of presentations or general trends and themes happening around cloud native, containers, Kubernetes.
  • Suggested trends that are popular around cloud native include community culture, microservices, serverless, service mesh, edge computing, security, CNFs, containers, enterprise adoption.  
  • Additional topics of interest include: IT vs. Business Leaders, data analytics, digital transformation, and virtualization.  
  • The ideal length is 800-1,500 words.
  • You may include any sort of infographic, image, if you’re inclined.
  • Q&A interviews with questions and answers submitted for publication are also of interest. Between 8-10 questions.
  • When submitting an article, the writer’s name, title at the company and a short BIO (professional only) must be included
  • The article may not have been published elsewhere.


Many thanks, and we look forward to seeing all of you in Amsterdam!

Inclusive Speaker Orientation Online Course

The Linux Foundation, in collaboration with the National Center for Women in Technology (NCWIT), has created an online course designed to teach the viewer about inclusion, diversity and unconscious bias. It is strongly encouraged by the Cloud Native Computing Foundation that all our speakers watch the course to learn tips/tools to use when speaking to encourage inclusivity in presentations and messaging.

Code of Conduct

Please read, and abide by our code of conduct. Our code of conduct is strictly enforced. We ask that speakers especially review this code of conduct and are careful to be inclusive in the words and images used during their presentation.

Novel Coronavirus Update

KubeCon + CloudNativeCon Europe is rescheduled to August 13 – 16, 2020. Althoughwe highly recommend holding on booking your travel or hotel accommodations unless they are fully refundable in case we determine we do need to change this to a virtual event, due to the unprecedented impact of the COVID-19 global pandemic. Please check the Novel Coronavirus Update page for up to date information.

Schedule and Speaker Point of Contact

Nanci Lancaster is your main point of contact for any speaker or schedule-related questions. Please contact her at speakers@cncf.io.








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