KubeCon + CloudNativeCon North America


Why Sponsor

Join our community at KubeCon + CloudNativeCon North America in Los Angeles, California, October 12-15, 2021. Engage, network and collaborate with peers and like-minded people in the cloud native community. Sponsoring this event allows you to gain valuable mindshare of a targeted audience while engaging with 10,000+ developers, architects, and technical leaders. Together we will shape the future of the rapidly evolving cloud native ecosystem.

  • Engage with the industry’s top developers, end users, and vendors – including the world’s largest public cloud and enterprise software companies as well as hundreds of innovative startups.
  • Inform and educate the cloud native community about your organization’s products, services, open source strategies, and cloud native direction.
  • Take advantage of a professionally-organized conference run by a neutral nonprofit where content is curated by the community.
  • Meet with developers and operations experts ranging from startup CTOs to corporate developers to senior technology executives from all over the world.
  • Associate your brand with one of the fastest-growing technology communities.
  • Support and engage with the ecosystem and the community that is the engine driving some of the highest velocity open source projects in the industry.
  • Join CNCF’s hosted projects – containerd, CoreDNS, Envoy, etcd, Fluentd, Harbor, Helm, Jaeger, Kubernetes, Prometheus, Rook, TiKV, TUF, Vitess, Argo, Buildpacks, CloudEvents, CNI, Contour, Cortex, CRI-O, Dragonfly, Falco, gRPC, KubeEdge, Linkerd, NATS, Notary, Open Policy Agent, OpenTracing, Operator Framework, SPIFFE, SPIRE, and Thanos – and help bring cloud native project communities together.
  • Give back to the open source community. CNCF reinvests profits from our events to directly support CNCF’s hosted projects.

Sponsorship Benefits

Download the full prospectus to learn more about our KubeCon + CloudNativeCon sponsorship packages and marketing promotional opportunities.

Additional Opportunities

See our sponsorship prospectus for more information on:

  • Marketing Promotional Opportunities (MPOs): Enhance your presence at KubeCon + CloudNativeCon North America 2020 with additional sponsorships such as:
    • Lanyards
    • Attendee T-Shirts
    • Diversity scholarships and diversity-focused events
    • Keynote Livestream
    • Conference Wi-Fi
      MPO Sales Deadline: July 29, 2021

  • Co-located Events: Host your own event at KubeCon + CloudNativeCon North America 2021 and take advantage of our preset event packages. More information coming soon.

  • Other CNCF Events:  Engage with highly targeted audiences by sponsoring additional events that focus on specific cloud native topics or CNCF hosted projects. More information coming soon.

Diamond Sponsorship Lottery

Diamond sponsors for KubeCon + CloudNativeCon North America are selected by random lottery drawing. Four (4) diamond sponsorships were selected in January 2021 and two (2) additional will become available in May 2021. If you would like to enter the lottery for one of the two (2) available diamond sponsorships, request your contract by emailing sponsor@cncf.io. If your company was not selected in the first lottery, you will be entered into the second lottery automatically unless you withdraw your diamond sponsor application prior to the drawing. Signed contracts to be entered into the second drawing must be received by Thursday, May 27, 2021, 11:59 PM Pacific time. The second drawing will take place on Friday, May 28, 2021.

CNCF platinum members have priority in the lottery, followed by CNCF gold members, other members, and then non-members. Your contract will automatically revert to a standard platinum level sponsorship if your organization is not selected in the diamond lottery.

KubeCon + CloudNativeCon North America 2020 Highlights 

For full event recaps and additional attendee demographics, see our transparency reports for previous KubeCon + CloudNativeCon North America events.

Request a Contract

Please fill out the form below to request your sponsorship contract. If you would like to arrange a call to discuss the options, please email us at sponsor@cncf.io.

Signed contracts for all sponsorship levels except the diamond level must be received by July 22, 2021. However, we encourage you to secure your spot today as space is limited and booth locations will be assigned on a first come first serve basis.

In 2021, CNCF is holding KubeCon + CloudNativeCon events in Europe, North America and China. We offer the following discounts:

  • 3% discount for CNCF members sponsoring one (1) KubeCon + CloudNativeCon event, 
  • 3% discount for non-members sponsoring two (2) or more events,
  • 5% discount for CNCF members sponsoring two (2) events. 
  • 8% discount for CNCF members sponsoring all three (3) events. 

    Visit our CNCF Event Page to view all of our upcoming events.

Ready to Request a Contract?

If you are ready to request a contract for your sponsorship, please fill out the request form below and we will email your contract to you within two business days.

FAQ + Contact

What is a hybrid event?
Our hybrid event is an in-person event with a virtual component for those that cannot attend in person. We will take all necessary precautions to ensure the safety of those who attend the event in person. We are evaluating virtual components and will be excited to share details as they become available. Given the fluid COVID-19 situation, this may change, and we may need to once again pivot from a hybrid event to a virtual event.

What is the value of participating in this event?
We believe everyone will find value in joining us for the high-quality content that is expected from a KubeCon + CloudNativeCon event. Our open source communities inspire us to be resilient – to adapt and thrive with speed and consideration, immersed in the goal of bringing together a distributed group of people from around the globe. It’s in the DNA of the open source community to connect, learn and collaborate, therefore, what better place to do so than one of the premier open source developer conferences in the world?

What happens if the event can’t be held in-person?
Given the fluid COVID-19 situation, we may need to pivot from a hybrid event to a virtual event once again. We will make the decision and notify all participants at least 3 months in advance. Sponsors will, at that time, be presented with the new virtual event sponsorship pricing and benefits, and will have 14 days to choose whether to transfer their sponsorship to the virtual event, apply a credit to a future CNCF event in 2022 or receive a full refund.

When will access to the sponsor portal (ERC) be provided? 
We are looking to provide access to confirmed sponsors by mid-summer so you can get started on planning your deliverables. Our sponsor services team will be in touch with updates as we get closer to the event. 

What information will be provided in the leads report that sponsors receive? 
Included in sponsor reports are the names, job titles, company names, email addresses, and physical work addresses (if provided) of all attendees who visited the sponsor’s booth space and got their name badge scanned. Phone numbers will not be shared. More information on lead reporting will be provided in the sponsor portal.

Will a breakdown of attendees be provided to sponsors?
We will share a list of attending companies with all sponsors twice prior to the event. This list will include the company names only but no contact information. After the event, all sponsors will receive a detailed transparency report with overall attendee statistics and demographics, event highlights and media coverage. Attendee contact information will not be shared.

What is your policy for sharing attendee information?
The Linux Foundation’s data protection and privacy policy is part of our general terms and conditions that all registrants must accept before they can complete their registration. This includes the registrant’s confirmation that they understand their data will be shared with the sponsor if they have their name badge scanned at a sponsor booth. All Linux Foundation events are GDPR compliant. For more information, please see The Linux Foundation’s Privacy Policy

Who should I contact with further questions?
Please email sponsor@cncf.io to discuss sponsorship opportunities.







End User

Diversity Supporters