KubeCon + CloudNativeCon North America

Keynote Speaker Guide


We are excited to welcome you as a keynote speaker for KubeCon + CloudNativeCon North America 2020, which will take place virtually, Tuesday, November 17–Friday, November 20, with content starting each day at 1:00PM Eastern Standard Time (UTC–05:00). 

This is your official event keynote speaker guide, which contains pertinent information regarding deadlines and speaker responsibilities. Please bookmark this page for easy reference and continue to check back as the event gets closer as we will be adding additional keynote speaker information, such as on-site details, as they are available. If you have any questions, please email Nanci Lancaster.

Please click through the tabs on this page to access information.

Important Dates + Deadlines

  • Speaker Registration Deadline: Friday, October 9
  • Meet with Co-Chairs Deadline: Friday, October 23
  • Pre-Recording Presentation Deadline: Tuesday, October 27
  • Event Dates: November 17–20, 2020


To confirm that you will be presenting, please go to the speaker-specific registration page to register as a speaker by Friday, October 9. If you previously purchased your registration, please email Nanci Lancaster and she will get your registration updated and any refunds processed.

Note: Our registration system is now integrated with the Linux Foundation Single sign-on (SSO) platform. After clicking “Register Now”, you will be prompted to log in with your existing SSO account or to create a new one. If you have forgotten the password for an existing account, reset it by clicking “Forgot Password.”

You will also be able to use 3rd party authentication providers (Gmail, GitHub, LinkedIn, and Facebook) to automatically generate your SSO Account. If you experience issues, click the “Contact Us” link on the SSO page to connect with our support team.


The conference will run from 1:00PM–7:00PM Eastern Standard Time (UTC–05:00), November 17–20. The schedule was announced on Thursday, October 1, and posted on our website using sched.com

Please review the schedule and notify Nanci Lancaster immediately if you believe you will not be able to participate in the live Slack Q&A for at least 15-minutes after your keynote session ends. To display the times in your own timezone please choose your timezone from the drop-down menu on the right side of the schedule, just above “Filter by Date.”

Session Timing

  • Sponsored keynote sessions are 5-minutes in duration (Q&A on Slack).
  • General keynote sessions are 15-minutes in duration (Q&A on Slack)
  • All breakouts and maintainer track sessions are 35-minutes (inclusive of Live Q&A).
  • Tutorials are 85-minutes in duration (inclusive of Live Q&A).

Platform Details

The platform we’ve chosen to use is Intrado, which allows speakers to deliver content via live and pre-recorded talks and join live for Q&A with attendees via text, audio, or video chat. The platform is an HTML5 web-based platform, and will be easy for everyone to access and use.

The Intrado platform is allowing us to create an immersive experience for attendees, with educational sessions that offer speaker and attendee Q&A and interaction, attendee collaboration & networking through topical chat rooms, and 1:1 and group chats, gamification to keep attendees engaged throughout the event, and a sponsor and tech showcase that offers 3D booths where attendees can view demos, download resources, check out job openings, and speak directly with booth reps.

We know you have a lot of questions about the platform, and we have put together an FAQ page, which will be updated continuously as we work through all aspects of the virtual event. If you have a question that is not included, please contact us to let us know. 

Live Q&A

As with physical events, live interaction is essential to the success of virtual events and we are requiring every keynote presenter to be available during their session for live Q&A for at least 15-minutes after the last keynote presenter ends their talk for your keynote block. The Q&A between attendees and speakers will take place on Slack.

This will provide added value to the audience and create more of an ‘event’ versus a ‘webinar’ experience.

Recording Your Keynote

All speakers are required to record their presentation. In order to mitigate technical risks, we are not allowing speakers to present their talk live. You may choose to self- record and upload an .mp4 file or record with our A/V vendor, e3 Webcasting.

Please read the details below and let Nanci Lancaster know which option you are moving forward with no later than Wednesday, October 7, 11:59 PM PDT. 

Which Option is Best for Me?

Self-RecordingRecording with e3
Can record on your own timeX
Can choose whichever type of recording platform or software you want (Zoom, OBS: Open Broadcaster Software, Screencast-O-Matic, Twitch, Bandicam, Vimeo, etc.)X
Can record in whatever high resolution you wishX
Can do as many rehearsals or retakes as you wantX
Can have multi-camera shootsX
You can stand during your presentation recording and use a clicker to click through slidesX
Can use a green screenXX
Can edit your video how you see fit before submitting final recordingX
You have an audio/visual engineer to assist you in the recordingX
There are no rehearsal takes. You must record in one take unless audio or internet drops outX

Self-Recording Your Keynote Presentation

We can accept MP4 files, H.264 codec that are less than 4GB in file size, less than 2MB Bitrate, and in 16:9 format. 

You must upload the recording by Tuesday, October 27. This is a hard deadline.

Please upload your .mp4 file into the Google Folder and make sure your file is named in this format: 


Example: Nov18_Keynote-How_to_share_video_files_Nanci_Lancaster.mp4

Email Nanci Lancaster as soon as you have uploaded your video file so she can move it to a private folder.

Note: If you self-record, the software you choose and the way you present is entirely up to you. Want to show your face or not; want to use PowerPoint, Keynote, or Google slides, or no slides, totally up to you. Please make sure the resolution of your file is at least 720p. Recommended Recording Software Options: Zoom (highly recommended), OBS: Open Broadcaster Software, Zoom, Bandicam, Twitch, Screencast-O-Matic

Helpful Zoom Documents:

Recording with e3 Webcasting

Recording presentations will begin the week of October 5 and end on October 27.

If you wish to record your presentation with our A/V vendor, please book a time with them. Note: When you record with him, this will be acknowledged as your final and complete recording.

Please note the following:

  • Recording appointments are available on a first-come, first-serve basis.
  • If you would like to use a green screen, you will need to purchase one on your own to use; the e3 engineer will be able to guide you in your recording on how to best use the green screen in your presentation.
  • You may use the branded, optional PowerPoint template.
  • We will combine all keynote sessions into one seamless recording for each morning with live introductions by the co-chairs spliced in between speakers.
  • Keynote speakers are not required to be present live during the actual event, but we would encourage you to participate in slack discussions during and 15-minutes after your keynote presentation.

Presenting Virtually Best Practices

We understand that presenting virtually is vastly different than presenting on stage in-person. Our great A/V team that is usually with us on-site has compiled a list of best practices and equipment recommendations to help presenters have the highest quality virtual presentation. We ask that you review the detailed document as soon as possible as you may need to order items and have them delivered before your scheduled recording time.

Tips to Keep your Virtual Audience Engaged

  • Learn the Content: Familiarity with the content allows a speaker to focus on presenting, rather than trying to remember the points to make. To minimize worry about forgetting elements of the presentation, include notes in your presentation file and have a printout of your script or talking points.
  • Practice Makes Perfect: Speakers should practice their content delivery in the environment in which they will deliver it, such as in front of a computer. Presenting alone to a computer can be awkward at first. To make speakers more comfortable, ask colleagues, roommates, or family to sit in front so they can present to familiar faces.
  • Understand the Tools: Speakers should understand and utilize the content options available to them, to maximize the effectiveness of the presentation technology. It’s important to know the basic functions of the software, e.g. how to advance slides, manage Q&A or chats, before the presentation. 
  • Speak Up: Check audio levels before presenting, but also make sure to breathe at regular intervals to speak audibly and clearly. Maintaining a clear, even tone throughout the presentation will allow the audience to hear it without adjusting their volume settings.
  • Look at Your Camera: If presenting via video, remember, the webcam is your link to your audience. Make eye contact with the camera so it appears to the audience that you are speaking directly to them.
  • Don’t Fear Mistakes: Humans make mistakes, even during presentations. Realize that flubs happen and they won’t derail your presentation – unless you let them. Just keep going in your planned presentation and remember, the audience is forgiving.
  • Be Prepared: During the presentation, have a glass of water nearby to sip as needed. Also, keep handy a printout of your slides or notes in case you need to refer to them.

From: https://www.inxpo.com/assets/pdfs/litepapers/How-To-Be-An-Engaging-Speaker.pdf

Dress Code

There is no dress code for presentations, and we encourage you to be comfortable. That said, you must be aware that the Code of Conduct applies to this space, both in terms of what you show on camera and what you say. We ask that you be tasteful and considerate in choosing your clothing and surroundings. Keep in mind that we are a global community. Please refrain from wearing shirts with global brand logos that are not your own. Solid colors (not white) also work best instead of prints.

Technical Requirements + Tips

  • Run a system check to ensure your computer is configured properly for the platform.
  • Please also run a compatibility check, which tests your webcam and audio devices, along with WebRTC and WebSocket connectivity on your network for streaming media (which includes webcam/microphone, screen share,  media files, VCU, Encoder, etc.). 
  • If you encounter any issues, please refer to Intrado’s additional computer tips which provide additional information to help optimize your system set-up. 
  • Audio – as counterintuitive as it may sound, the single most important factor in a good video, is the audio quality. 
  • Eliminate ambient noise – close the doors and windows. You’d be surprised how much environmental noise gets picked up.
  • Lighting – Do not put lights overhead and don’t put any lights or windows behind you as they will alter the light levels in your videos and create shadows.
  • Background – don’t be afraid to show your natural environment – bookcases, plants, paintings – as long as they are not too distracting.
  • Framing – place yourself slightly off-center to the left or right rather than directly in the middle of the frame.
  • Camera Height – the lens should either be directly level or pointing ever so slightly downwards towards your face.
  • Stand – we recommend you stand during your presentation to help project your voice and improve your posture. However, if you’re more comfortable sitting, then please do.
  • Timer – Have a clock to keep track of the time you have remaining.

Speaker PowerPoint Presentation Template

We designed an optional KubeCon + CloudNativeCon North America Virtual PowerPoint template for our speakers. Use of this template is not required but we do welcome you to use it for your convenience.

Email final presentation slides to Nanci Lancaster by Friday, November 20 so she can add to sched.com after the event concludes.

Co-Chair Meeting

Meet with Co-Chairs by Friday, October 23

We strictly enforce a no-pitch, non-advertorial policy for all of our presentations, especially on the keynote stage. Leading up to the event, either Stephen Augustus or Constance Caramanolis, the co-chairs for North America, will contact you to review your presentation and ensure the messaging resonates with our audience. The deadline to meet with one of the co-chairs is Friday, October 23, and you must have a draft of your presentation at the time of the meeting.

Helpful Notes on Presentation Design

  • Obsolete, low-res (i.e., pixelated), and malformatted logos are an epidemic among conference presentations. High-res logos of over 1000 cloud native projects, products, and companies are available in the cloud native landscape and the serverless and member landscapes. All logos are in the card mode and can be found with Cmd-F or Cntl-F from your browser. Note that all of these logos are stacked, not horizontal, and include the name. The logos are all the most current (or you can open a pull request if they’re not). Also note that the text below the logo shows the proper capitalization of projects like gRPC and containerd. In particular, Alibaba Cloud, Amazon Web Services, Google Cloud, and Microsoft Azure have all changed their logos in the last couple years; please use their current one.
  • Please see the CNCF style guide which covers things like abbreviating Kubernetes as K8s not K8 or K8S.

Additional Resources

19 Video Presentation Tips to help you give a great presentation (even if you hate the way you look on camera)

PACE Acronym for Virtual Presentations

Checklist for Speakers – this article provides checklists applicable for speakers that are live streaming. 

Virtual Event Platform FAQ

We encourage you to read through the FAQ for the Intrado Platform.

Promote Your Talk

Once the schedule is announced on October 1, we appreciate you spreading the word about #KubeCon #CloudNativeCon and your keynote – please find some sample tweets below to share on your social channels! Note: The short link to your session can be found on your session’s sched.com page, just below the title, to the left of the “Tweet” and “Share” buttons.

  • I just found out that my talk about [TOPIC] was accepted for a keynote at #KubeCon #CloudNativeCon in November! 🎉 Come see me on [DATE]! [SESSION LINK]
  • Going to #KubeCon #CloudNativeCon NA in November? Come check out my keynote [SESSION NAME] on [DATE]. Hope to see you there! [SESSION LINK]
  • My first talk on [TOPIC] was just accepted for a keynote at #KubeCon #CloudNativeCon North America  –  visit [SESSION LINK] to add my keynote to your schedule⚡️! 
  • Can’t wait for #KubeCon #CloudNativeCon North America! 👍 I will be speaking on [DATE] – Come see my keynote [TITLE] – Hope to see you there! [LINK TO SESSION]
  • Thrilled to have my session [SESSION TITLE] accepted for a keynote at #KubeCon #CloudNativeCon North America! – Visit https://bit.ly/36cpowg to check out the full lineup!

Contributed Content Opportunities

As your communications teams prepare for KubeCon + CloudNativeCon North America, we’ve had several key publications express interest in having our members, speakers and sponsors contribute thought leadership collateral ahead of the show.

The opportunities listed below are optional, and open to everyone. We do however encourage you to participate to help build buzz, and shape the conversation heading into the show. In particular, this is a great way for speakers to raise their profile, and draw attention to your upcoming talk tracks.

Below please find the guidelines and publications. Please submit all final articles by completing this form https://forms.gle/2DxCQ5dKKzDyx5m89. Please submit only one article per company.

Please submit all articles by October 9, however, we encourage you to submit as early as possible as our media partners need time to get articles scheduled and may not be able to accommodate all.

Examples that were published previously:


  • The article must be vendor-neutral, and educational themed content
  • Focus on high-level concepts coming out of presentations or general trends and themes happening around cloud native, containers, Kubernetes.
  • Suggested trends that are popular around cloud native include community culture, microservices, serverless, service mesh, edge computing, security, CNFs, containers, enterprise adoption.  
  • Additional topics of interest include: IT vs. Business Leaders, data analytics, digital transformation, and virtualization.  
  • The ideal length is 800-1,500 words.
  • You may include any sort of infographic, image, if you’re inclined.
  • Q&A interviews with questions and answers submitted for publication are also of interest. Between 8-10 questions.
  • When submitting an article, the writer’s name, title at the company and a short BIO (professional only) must be included
  • The article may not have been published elsewhere.


Inclusive Speaker Orientation Online Course

The Linux Foundation, in collaboration with the National Center for Women in Technology (NCWIT), has created an online course designed to teach the viewer about inclusion, diversity and unconscious bias. It is strongly encouraged by the Cloud Native Computing Foundation that all our speakers watch the course to learn tips/tools to use when speaking to encourage inclusivity in presentations and messaging.

Code of Conduct

Please read, and abide by our code of conduct. Our code of conduct is strictly enforced. We ask that speakers especially review this code of conduct and are careful to be inclusive in the words and images used during their presentation.

Private Speaker Slack Channel

  • KubeCon + CloudNativeCon is using Slack as the primary tool for communication among attendees, speakers, staff, and sponsors.
  • All speakers will be invited to the private speaker Slack channel in the https://slack.cncf.io/ workspace. 
  • The channel name is #1-kubecon-speakerhelp.
  • This is where you will communicate any issues or questions you have with me or someone from our A/V team during the event. For anything before the event, please email Nanci Lancaster.
  • We are also encouraging speakers to help and support each other leading up to the event, should anyone need guidance on presenting virtually, so please feel free to converse on Slack before the event begins.
  • Never used Slack before? Please refer to their helpful set of guides.
  • If you are not yet a member of the CNCF Slack workspace, please sign up to join the workspace here: http://slack.cncf.io/. Notify me with your @ handle as soon as you are logged in to the workspace.

Schedule and Speaker Point of Contact

Nanci Lancaster is your main point of contact for any speaker or schedule-related questions. Please contact her at speakers@cncf.io.







End User

Diversity Supporters

Media Partners